Tag Archives: Lego

LEGO reignites Jeep partnership to unveil the LEGO Technic Jeep Wrangler

The LEGO Group has reignited a licensing partnership with Jeep to launch the latest LEGO Technic model, the one-of-a-kind Jeep Wrangler Rubicon, designed to emulate the look, design and off-road capabilities of the real life vehicle. Weighing in at 665 pieces, the LEGO Technic Jeep Wrangler enables fans to recreate …

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Dad’s Choice Awards 2020 reveals its winners and Highly Commended and Commended

The Dad’s Choice Awards has revealed its winners and highly commended and commended companies for its 2020 awards programme, one that laid witness to ‘more entries than ever before’. With the clock now ticking down to Christmas Day, the Dad’s Choice Awards aim to offer inspiration to parents unsure of …

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LEGO Art grows its mosaic-building ‘relaxation’ portfolio with Harry Potter Hogwarts Crests sets

The LEGO Group is growing its LEGO Art portfolio with the launch of a range of Harry Potter Hogwarts Crests sets, designed to give Harry Potter fans and adult LEGO builders the chance to display their house allegiances. The new 2D tile mosaic wall art sets each allow Harry Potter …

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LEGO Technic reveals its first Ferrari build with the launch of 488 GTE “AF CORSE #51”

The LEGO Group has revealed the latest model to takes its place on the grid with the launch of the LEGO Technic Ferrari 488 GTE “AF CORSE #51”, an icon of the racetrack now replicated in minute detail. This racing car model comes with authentic features and design elements including …

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SILC 2020: LEGO’s dream to be “a playground of prototyping sustainable alternatives” for licensing partners

The LEGO Group has outlined its plans to bring its sustainable efforts into the firm’s wider LEGO licensing business through an overhaul of its product development and packaging, and to be a “playground of prototyping sustainable alternatives for its portfolio of licensing partners.” Speaking at the first Sustainability in Licensing …

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LEGO unveils its new “extreme to the core” LEGO Technic McLaren Senna GTR

The LEGO Group has revealed its new LEGO Technic McLaren Senna GTR, an 830-piece model of the real-life sportscar and the first McLaren supercar to be recreated in LEGO Technic form. Designed to ‘provide the ultimate building thrill for those aged ten and upwards,’ the LEGO Technic McLaren Senna GTR …

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LEGO launches new LEGO Super Mario building sets and collectable character packs

The LEGO Group has expanded its 2020 LEGO Super Mario line with the launch of a new line of sets and characters, including the Master Your Adventure Set, the Chain Chomp Jungle Encounter Expansion Set, The Pirhana Plant Puzzling Challenge Expansion Set, and more. Leading the newest line up, the …

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LEGO launches new family activities to teach children about cyberbullying

The LEGO Group is taking its campaign to tackle cyberbullying to the next level with a raft of family-focused, digital child safety and wellbeing initiatives under the Build and Talk banner. The Danish toy maker has developed a new Build and Talk activity guide to help parents and caregivers start …

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LEGO unveils its largest brick set to date in the 9,036-piece LEGO Roman Colosseum

Rome wasn’t built in a day, and neither – we shouldn’t think – will LEGO’s new Roman Collosseum, the toy maker’s largest brick set to date. Weighing in at a whopping 9,036 pieces, this is not only the largest brick set to launch from LEGO (stealing the title from the …

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LEGO marks the return of its #BuildtoGive campaign for children in need this Christmas

LEGO is encouraging families to get creative and give the gift of play to children in need with the return of its #BuildtoGive Christmas activity. Part of its ongoing Rebuild the World campaign, the initiative asks families to create a Christmas ornament out of LEGO bricks and share it on …

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