ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The LEGO Group and Hasbro have united for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode. The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. …
Read More »The LEGO Group launches LEGO City Missions
The LEGO Group has today announced a unique interactive experience for budding designers: LEGO City Missions. The new experience will take kids on a story-led building journey – putting imagination and creative experimentation to the test. It’s the latest innovation from LEGO City that lets children dive into an awesome …
Read More »LEGO Store Leicester Square set to become brand’s largest in the world
The LEGO Group has announced today that it will be overhauling its Leicester Square store to make it the brand’s largest in the world. It will also be the first store in the UK to feature the LEGO Group’s new ‘Retailtainment’ concept. Retailtainment will blend physical and digital experiences that …
Read More »LEGO celebrates Italian style with Vespa 125 set
LEGO has released a stylish Vespa 125 set, inspired by the Italian design icon the Vespa Piaggio. The 1,106 piece set is designed to help style lovers “find a moment of mindfulness” through LEGO building as they step back in time to create this elegant display piece. The new LEGO …
Read More »LEGO recreates the home of Real Madrid
The spectacular home of Real Madrid Club de Fútbol can now be built in LEGO brick form as the ultimate display piece for fans. The launch of the LEGO Real Madrid Santiago Bernabéu Stadium set coincides with the club’s 120th anniversary and the 75th anniversary of the iconic grounds. Made up …
Read More »LEGO to open first ever Irish store in Dublin this summer
The LEGO Group is opening its first ever Irish store in Grafton Street, Dublin, this summer. Visitors to the store will be treated to a ‘Retailtainment’ concept blending physical and digital experiences, allowing visitors to immerse themselves fully in the LEGO world, as well as create personalised products. Features/attractions will …
Read More »YouTube ads drive purchase behaviour better than VOD and social media, study reveals
Kid-safe contextual advertising platform Precise TV and Giraffe Insights, a leading kids, youth and family research agency, have released a study revealing YouTube commercials drive better purchase behaviour than other mediums such as TV VOD (video on demand), broadcast TV and social media. In a survey of 2,000 families, including kids between …
Read More »LEGO unveils LEGO Ideas first spinning globe
The LEGO Group has revealed the LEGO Ideas The Globe. The 2585-piece set features printed names of the continents and oceans that glow in the dark so you can display and see the world at every moment. In addition, once built the set spins, a first for a LEGO globe at …
Read More »WarnerMedia Global Brands and Experiences launches ‘The Batman’ toys and collectibles
To mark the cinematic release of The Batman this March, WarnerMedia Global Brands and Experiences has launched its most robust Batman film product collection in over a decade – including a raft of licensed toys and collectables. Collectable manufacturer McFarlane is offering The Batman, The Riddler and Catwoman figures, all …
Read More »LEGO clicks in at runner-up in annual Superbrands list
LEGO has proved it’s back among the UK’s favourite brands by coming runner-up in the annual list of UK Consumer Superbrands. Beaten only by luxury watchmaker Rolex, it rose from fifth place in 2020 after claiming the Superbrands title for two years running in 2018 and 2019. LEGO has gradually …
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