Tag Archives: Lego

LEGO dials up Education efforts with BricQ Motion launches and extended LEGO Braille Bricks roll-out

New developments from LEGO Education have seen the learning and education-focused arm of the Danish toy maker introduce two new, tech-free launches for hands-on STEAM learning in schools. Called BricQ Motion, the classroom sets include BricQ Motion Essential for kids aged six and upwards, and BricQ Motion Prime for those …

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LEGO appoints Colette Burke to EVP and CCO role as it eyes omnichannel and global expansion

The LEGO Group has appointed Colette Burke as its executive vice president and chief commercial officer. Burke will take up the role from January 1st 2021. She joins the LEGO Group from the consumer electronics company, Bose Corporation, where she held the position of vice president global sales. Her 25 …

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LEGO brings A Really Cool World to London’s Covent Garden for Christmas

The LEGO Group has launched a new, immersive experience that allows families to step into the brick built world inspired by its 2020 LEGO Holiday advert with a special LEGO installation taking pride of place in London’s Covent Garden. Inspired by the group’s own re-imagining of the iconic song What …

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LEGO expands on its LEGO Art series with Disney’s Mickey and Minnie Mouse 2D wall art sets

The Danish construction toy maker is expanding its LEGO Art series once more with the addition of the new LEGO Art Disney’s Mickey Mouse set, allowing older builders to celebrate the iconic Walt Disney character – alongside Minnie Mouse – in 2D mosaic wall art form. LEGO Art has been …

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LEGO opens its first airport LEGO Store in the US in Marshall Retail Group partnership

The LEGO Group has opened its first airport LEGO Store in the US, having partnered with The Marshall Retail Group – a WHSmith Company – to set up shop inside Salt Lake City International Airport. The all-new LEGO store allows visitors the opportunity to shop for hard-to-find products from the …

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There and back again: The hobbyist market returns as ‘model making sees massive resurgence’

UK toy and hobby shops have cited a ‘massive resurgence in model making’ throughout 2020, driven by families and consumers turning to the more traditional pastimes such as construction kits, building sets, and games and puzzles to best navigate the social distancing measures and lockdown restrictions put in place over …

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The LEGO Group commits to reducing carbon emissions by 37 per cent by 2032

The LEGO Group has committed to reducing its absolute carbon emissions by 37 per cent by 2032 – a target that has been approved by the Science Based Target initiative. The goal is consistent with levels required to keep global warming below 1.5 degrees, and is recognised as the most …

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Toy sales rocket by 58 per cent on eBay this Black Friday as marketplace cites ‘unprecedented shift to online’

The online marketplace, eBay UK saw toy sales rocket by 58 per cent over this year’s Black Friday period, compared to the same time last year, as housebound shoppers fueled what the platform has cited as ‘an unprecedented shift to online,’ due to the government restrictions throughout lockdown. Among the …

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