ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Online marketplace OnBuy.com has today announced it will carry an extensive range of LEGO products, adding to its portfolio of globally recognised brands. The LEGO range is just one of the many major brands to join OnBuy in recent years, adding to the range of 36 million products from over …
Read More »Star Wars fans can ‘bring home the bounty’ this festive season with weekly product drops
Disney and Lucasfilm today launch ‘Bring Home the Bounty’, a global consumer products, games and publishing campaign to debut new Star Wars products every Tuesday from today through 21 December, helping fans find the perfect bounty for their family, friends and themselves this Christmas. The eight-week programme, launching across UK & …
Read More »LEGO celebrates Kevins across the globe as Home Alone-inspired house and Kevin McCallister minifigure revealed
To celebrate the launch of the new LEGO Ideas Home Alone set, the LEGO Group is celebrating Kevins across the globe. The detailed set is based on the house from the original Home Alone movie and was designed by LEGO fan Alex Storozhuk from Ukraine, via the LEGO Ideas platform. …
Read More »LEGO Group unleashes epic new range of LEGO Marvel sets
The LEGO Group has launched an epic new range of LEGO Marvel sets that will get superhero fans excited, including the LEGO Marvel Spider-Man’s Drone Duel, LEGO Marvel The Eternals In Arishem’s Shadow and LEGO Marvel Rise of the Domo. The new products are: 76240 LEGO® DC Batman™ Batmobile™ Tumble (available …
Read More »The LEGO Group launches RMS Titanic
The LEGO Group has revealed an authentic replica of the most famous ship of all time, the RMS Titanic. For the first time, fans can now recreate the luxury liner in detailed LEGO brick form, 110 years since it was launched in Belfast in 1911. The LEGO Titanic is one …
Read More »LEGO Group launches Doom the Gloom to help families become “digitally smart”
The LEGO Group has launched a new programme of fun interactive guides, games and play activities designed to help parents raise digitally smart families. At a time when we are spending more time online than ever before, the new experiences explore and promote a better understanding of key digital citizenship skills such as digital empathy, screen time management, and privacy and safe sharing among the whole family. The …
Read More »LEGO renews global costumes and dress up partnership with Disguise Inc.
LEGO has renewed its multi-year global partnership with the dress up and costumes specialist, Disguise. Under the agreement renewal, Disguise will continue to design, market, manufacture, and distribute costumes and costume accessories for The LEGO Group across the world. It’s a continuation of a partnership between the pair that first …
Read More »Football fans can now recreate FC Barcelona’s Camp Nou stadium in LEGO
The LEGO Group has partnered with FC Barcelona to bring its famed Camp Nou stadium to the LEGO brick universe with the launch of a detailed tribute to the grounds and home turf for the Spanish football team. The LEGO Camp Nou – FC Barcelona set allows football and LEGO …
Read More »The LEGO Foundation and KIRKBI offer $15.7m to support children in Haiti and Afghanistan
The LEGO Foundation and the LEGO Group’s owners, KIRKBI have offered up 100 million Danish Kroner – the equivalent to $15.7m – to support vulnerable children in Haiti and Afghanistan with partners Unicef, the UN Refugee Agency, and Education Cannot Wait. Through the pledge, 30 million DKK will go to …
Read More »PlayMonster, LEGO, and Crayola among 2021 Licensing International Excellence Awards winners
PlayMonster, LEGO, Crayola, and Hasbro have all been named among the winners of the 2021 Licensing International Excellence Awards at a ceremony held via a virtual gathering during this week’s Licensing Expo Virtual. Big name toy companies featured among the 22 award winners from seven different countries, including China, Finland, …
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