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Tag Archives: Lego

LEGO Hidden Side AR building kits “will bridge generations” as toymaker teases plenty more to come

LEGO’s Hidden Side Augmented Reality infused play-sets are not just the ‘bridge between physical and digital play that kids have been calling for,’ but the bridge between generations, according to Marius Lang, senior director of marketing for the UK and Ireland. At a UK media launch held at Leicester Square’s …

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LEGO steams ahead with Powered Up building sets thanks to this Disney Train and Station set

LEGO is steaming ahead with its Powered Up smartphone connected line of building sets with the grand unveiling of its new, 2,925-piece LEGO Disney Train and Station. This working train set doesn’t only come with a $330 price tag, but is also yet another step in LEGO’s mission to bridge …

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LEGO teases upcoming Friends Central Perk building set

The LEGO Group has teased an upcoming LEGO Ideas Friends Central Perk café set on social media, in the same year that the US sitcom continues to celebrate its 25th anniversary. Chandler, Joey, Ross, Rachel, Monica, and Phoebe will all be there for us, when the building set inspired by …

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Toyology partners with Novotel for Toy Chest children’s playtime initiative

Toyology has formed a partnership with Novotel, the chain of hotels belonging to the Accor portfolio, to launch a new toys and children’s zone initiative across its UK properties. Under the partnership, the team at Toyology has created a Toy Chest containing a portfolio of playthings that will sit in …

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LEGO taps into wellness market with new book LEGO Build Yourself Happy

LEGO has spotted opportunity within the current wellness trend as it prepares to launch a new book, LEGO Build Yourself Happy: The Joy of LEGO Play with DK Books. The book will take readers on a journey of self-discovery by exploring the ‘calming benefits’ of the LEGO hobby. The book …

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Devon’s Thomas Moore Toymaster becomes biggest LEGO outlet in the South West

A Devonshire toy shop has become the proud owner of the mantle ‘the biggest LEGO outlet in the South West,’ having just undergone a refurbishment to make its toy brick department even bigger. Thomas Moore Toymaster in Exeter was already famous in the region for its impressive LEGO department. The …

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One Harry Potter toy is sold every five minutes in the UK as franchise hits £44m in value sales

The Harry Potter franchise is conjuring up some impressive sales figures, as the NPD reveals that one Harry Potter toy is sold every five minutes here in the UK. The figure puts the Wizarding franchise second only to Disney’s Star Wars in terms of value sales. The NPD points out …

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Egmont and LEGO partner on new kids’ magazine with a focus on STEAM learning

The UK children’s magazine publisher, Egmont has detailed the launch of a new LEGO title, boasting a STREAM focus to inspire young readers into topics across science, technology, engineering, art and mathematics. The title will combine the creativity of LEGO with Egmont Publishing’s editorial to introduce a playful and educational …

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LEGO lands on XBox’s Forza Horizon 4 with LEGO Speed Champion expansion

Amid some of the biggest reveals at the ongoing E3 videogaming conference, that included an apparance from Keanu Reeves, LEGO has managed to secure headline space, thanks to its latest collaboration with Xbox. The Dutch toy brand is continuing its successful push across the world of videogaming, this time landing …

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LOL Surprise, Fortnite and Boppi the Llama among Argos’ Top Toys for Christmas

We’re still less than half-way towards Christmas and already, Argos has detailed its predicted top toys for the festive season this year, featuring one Booty Shakin’ Llama, a walking Buzz Lightyear and an appearance from LOL Suprise. The list of 12 toys tipped to be the hottest picks this Christmas …

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