Tag Archives: Lego

The LEGO Foundation details support of Play Included ahead of World Autism Awareness Day

The LEGO Foundation has detailed its support of Play Included C.I.C., a UK-based social enterprise dedicated to training teachers and psychologists to use LEGO play for therapeutic purposes. The campaign has been launched as part of the already successful Brick-by-Brick programme and is based on the idea that all children …

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Opinion | Foundation of success: What can retailers learn from the LEGO approach?

As global pandemics go, the onset of Coronavirus, while forcing many to navigate a treacherously rocky road to begin with, hasn’t fared too badly for the toy industry; a global business that has provided support and entertainment to families and children worldwide. Among some of the last year’s biggest successes …

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LEGO reveals its Dark Side with the launch of its LEGO Star Wars Helmets collection

The LEGO Group has unveiled three new LEGO Star Wars construction sets for adult builders to recreate some of the most iconic designs from the Star Wars galaxy, including two new additions to the LEGO Star Wars helmet collection. First revealed last year, the helmet collection features a bust inspired …

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The Toy Project calls on UK toy firms to sponsor its community play therapy space The Play Room

The London toy and play charity The Toy Project is appealing to the UK’s toy companies to help back its latest campaign to open a new community space for play therapy, LEGO-based therapy, workshops, storytelling, and games nights. Called The Play Room, the site will become the permanent home for …

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LEGO, Hasbro and Microsoft Xbox among second wave speakers at Brand & Licensing Innovation Summit

The LEGO Group, Hasbro, and Microsoft Xbox have been unveiled among the second wave of speakers to take to the stage at this year’s Brand & Licensing Innovation Summit. They will be joined by the likes of Revlon, Elizabeth Arden, Studiocanal, Chefclub, and Perry Ellis as well as the already …

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LEGO and NASA launch the Space Shuttle Discovery set with the help of Astronaut Dr Kathy Sullivan

The LEGO Group has partnered with NASA to launch its new LEGO NASA Space Shuttle Discovery set, a new science-focused construction set aimed at the adult LEGO fan audience. The new set was officially revealed this week by the former NASA Astronaut, Dr Kathy Sullivan, who was part of the …

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LEGO to launch three LEGO VIDIYO ad spots during ITV’s The Voice UK final

Following the successful launch of its LEGO VIDIYO music video making platform this month, The LEGO Group is ‘continuing to encourage good vibes’ with the launch of three ad spots during the final of ITV’s The Voice UK this weekend. The three 20 second spots – all of which will …

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Moonpig details ‘ambitious plans for kids’ toys’ as it welcomes LEGO to the gifting portfolio

The online gifting specialist, Moonpig has detailed its huge ambitions’ for its giftable kids range, growing its portfolio of toy partners and most recently welcoming LEGO into the fold. The firm’s partnership with the LEGO Group marks a significant step forward for the company as well as ‘its biggest brand …

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LEGO sees strong 2020 growth as digital-physical play blend pays off for the Danish toy maker

The LEGO Group is celebrating a 13 per cent growth in revenue for the year versus 2019, hitting DKK 43.7 billion (almost $7bn) in its year end 2020 results. The Danish toy maker has seen consumer sales grow an impressive 21 per cent over the same period, despite the challenges …

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Funko Europe named Licensee of the Year at 2021 Licensing International France Awards

Funko Europe was named Licensee of the Year at the 2021 Licensing International France Awards last week, where the pop culture specialist brushed shoulders with some of the toy and entertainment space’s biggest names, including LEGO and Warner Bros. Consumer Products. The annual event was held virtually as it brought …

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