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Tag Archives: Lego

Coronavirus will slow but not scupper LEGO’s plans for 80 brand store roll out across China this year

The ongoing coronavirus pandemic will not scupper plans to roll out 80 new brand stores across China, the LEGO Group has insisted, despite the impact the virus has had on supply chains, its LEGOLAND parks and global offices. Speaking with the Asia Times, the Danish toymaker has underscored its design …

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LEGO resurrects classic pirate building set in latest LEGO Ideas launch

LEGO has turned back the hands of time and looked to yesteryear for the resurrection of one of its most popular themes from way back when, with the announcement of its latest set to emerge from its LEGO Ideas platform, Pirates of Barracuda Bay. The latest announcement is one of …

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LEGO unveils sleek new packaging for adult-targeted builds, including its new Star Wars Buildable Model Helmets

Would you get a look at those… above… in the picture. Now this; this is what the new adult-targeted LEGO packaging looks like. So just take my wallet now. This little line-up is actually the newly announced LEGO Star Wars Buildable Model Helmets that arrives with the confirmation of a …

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Nintendo helps LEGO reinvent its traditional building system with LEGO Super Mario

The LEGO Group and Nintendo have shed light on the teased partnership that got the rumour mills spinning at the start of this week with the reveal of a new building system that brings Super Mario into the physical LEGO world. Neither a video game nor a traditional LEGO brick-based …

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What has a new LEGO and Nintendo partnership got up its sleeve for Mario?

Something fun is being built… is the tease that came from LEGO’s social media account in reference to a new partnership with the video game studio, Nintendo and a secret LEGO Super Mario project. The tease was drip fed via LEGO’s Twitter page yesterday, March 10 – now officially recognised …

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LEGO City and LEGO Technic help toymaker to record sales in full year results

LEGO appears to be bucking the trend of the toy industry, having reported record sales and a rise in profits in its latest financial results. The Danish toymaker has seen a strong demand for its Harry Potter licensed lines, as well as its LEGO City lines such as the Police …

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Extensive LEGO exhibition to make its UK debut at Leicester’s Highcross

An extensive LEGO exhibition is landing in Leicester next month, taking up residence in Hammerson’s flagship destination, Highcross, and marking a UK first for the show. Ryan McNaught’s Brickman Experience – the original of the Brickman’s four touring LEGO exhibitions – will showcase some of the world’s largest and most …

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Jens Nygaard Knudsen, inventor of the LEGO Minifigure dies aged 78

Jens Nygaard Knudsen, the inventor of LEGO’s iconic minifigures, has died at the age of 78. Nygaard Knudsen worked on creating the Danish toymaker’s popular mini characters – a design that has gone on to achieve global recognition and fandom – back in the 1970s, before the toy was launched …

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LEGO and PAW Patrol launch new audio content across Spotify, Amazon Music and other major streaming platforms

LEGO is launching a library of new audio content across the biggest music and audio streaming platforms of today, including Spotify, Amazon Music, Audible, Apple music, and Deezer. The new content will take the form of a series of audio plays set within LEGO’s worlds of LEGO Ninjago, LEGO Friends, …

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