Tag Archives: Lego

LEGO is open to the potential of an officially backed LEGO rental service, the Danish toymaker has told attendees of last week’s Financial Times conference in a talk on the future of manufacturing. It’s one of many ideas that the company is currently exploring amid the demand today for companies …

The LEGO Group has launched its latest initiative, LEGO Replay, a pilot programme that will recycle old and used LEGO bricks by donating them to children’s non-profits in the US. The effort is a collaboration with Give Back Box, Teach For America, and Boys & Girls Clubs of Boston. The …

LEGO has detailed the launch of LEGO Books, a new publishing imprint formed in partnership with the children’s book publisher Ameet. The new imprint, according to the Danish toymaker and its long-term Polish children’s publishing partner, will ‘encompass a new line of innovative playful reading experiences that capture the LEGO …

The LEGO Group has veered into a new partnership with BBC Studios to launch its first official LEGO Technic Top Gear set. The new launch is aimed at kids aged nine years old an upwards – and presumably their parents, too – and will launch globally in early 2020. Eloise …

Hamleys has turned to this year’s tech toy line-up to inspire shoppers to part with their Christmas shopping cash this season, unveiled what it predicts to be its top ten toys for the festive period this year. LEGO’s AR infused launch, LEGO Hidden Side tops the bill of this year’s …

LEGO has launched a new campaign to help nurture the creative skills of the next generation under the banner Rebuild the World. The campaign will offer 100 children the chance to meet inspiring figures from society, including musician Mark Ronson, and David Aguilar – the 19 year old who famously …

Ahead of the hotly-anticipated theatrical launch of DreamWorks Animation’s follow-up Trolls movie, Universal Brand Development has lifted the lid on an expansive, global toy and lifestyle programme for Trolls World Tour. Hasbro will be heading up the proceedings once again with its master toy line, as Universal promises to deliver …

LEGO is looking to open more than 160 new stores this year and invest heavily into e-commerce in order to avoid the pitfalls the likes of Toys R Us and more recently the Nordic region’s Top Toy have fallen into. Drawing lessons from the collapse of the toy retail giant, …

John Lewis has seen sales of its wooden toys increase 21 per cent this year, noting that parents have made a conscious move towards buying more educational games and books for their children. Harry Boughton, toy buyer at John Lewis has stated that the retailer is seeing a ‘move away …

LEGO’s Hidden Side Augmented Reality infused play-sets are not just the ‘bridge between physical and digital play that kids have been calling for,’ but the bridge between generations, according to Marius Lang, senior director of marketing for the UK and Ireland. At a UK media launch held at Leicester Square’s …