Tag Archives: Lego

LEGO celebrates 20 years of LEGO Harry Potter with new Icons Collectors’ Edition

The LEGO Group is celebrating 20 years of LEGO Harry Potter with the grand unveiling of the LEGO Harry Potter Hogwarts Icons Collectors’ Edition. Billed as ‘an intricate display model and a perfect homage to the Wizarding World,’ the detailed new launch aims to capture some of the most iconic …

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LEGO redoubles commitment to Asia Pacific with government partnership to invest in its Singapore Hub

LEGO has underlined its commitment to expansion in Singapore and the Asia Pacific region with the promise of greater investment in developing key digital and creative teams at its Singapore hub. The investment will arrive as part of a new partnership the toy maker has struck up with the Government …

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LEGO names Isabel Graham new head of marketing for UK and Ireland

The LEGO Group has named Isabel Graham its new head of marketing for the company’s UK and Ireland division, taking over the role from Marius Lang who steps up into the role of general manager for Benelux. Starting in October this year, Graham will be responsible for the LEGO Group’s …

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LEGO launches its first experiential pop-up tour of the UK

The LEGO Group is hitting the road with the launch of its first experiential pop-up tour of the UK this summer, hitting major cities including Southampton, Liverpool, Edinburgh, and Bristol. Called the LEGO Pop & Play Tour, the out of store experiential activation with set up ‘shop’ within major shopping …

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DKB Toys appoints former WHSmith Travel buyer, George Stone to its UK buying team

DKB Toys and Distribution has responded to the recent account growth and new client acquisitions with the appointment of George Stone to the UK buying team. Previously a toys and games and soft toys assistant buyer for WHSmith Travel, Stone joins the company as a junior buyer with two years’ …

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LEGO expands Volkswagen partnership to launch LEGO Volkswagen T2 Camper Van

The LEGO Group has struck up a partnership with the German car manufacturer Volkswagen to launch the latest version of the ubiquitous LEGO Volkswagen T2 Camper Van, expanding upon its portfolio of cult vehicle LEGO builds. The new LEGO Volkswagen T2 Camper Van is based on its namesake of the late …

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Moose Toys takes Toy of the Year 2021 among slew of wins at Grand Prix du Jouet

The Australian toy company, Moose Toys has secured a total of four wins at the 2021 Grand Prix du Jouet, the highly coveted French play awards, included the Toy of the Year 2021 accolade, fighting off strong competition from the likes of Mattel, Goliath, and VTech. Among the multiple honours …

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LEGO brings Seinfeld back from the ’90s with new LEGO Ideas building set

The classic ’90s sitcom, Seinfeld is to be immortalised in LEGO form thanks to a successful fan-backed project launched via the LEGO Ideas platform. Fans will now be able to recreate some of the most iconic scenes with the LEGO Ideas Seinfeld set, featuring Jerry Seinfeld’s apartment, a buildable stage …

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Nerd is the word | The Insights Family explores the UK’s booming Kidult market

Jurassic Park and Transformers mash-ups, LEGO sets exploring themes of travel, history, science – and iconic worlds of science fiction, of course – and a healthy gaming scene that simply continues to expand and capture new audiences; the toy space is no longer one bound by age restrictions. Here, The …

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Hornby, LEGO, Playmobil and Zuru make Licensing International Excellence Awards short list

Hornby Hobbies, LEGO, Playmobil, and Zuru have joined a list of major global toy brands in the running for industry recognition at the 2021 Licensing International Excellence Awards taking place in August. Items such as Hornby’s The Beatles Eurostar Yellow submarine Model Train Set or LEGO’s Andy Warhol LEGO Art …

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