LEGO has detailed its launch of The LEGO Channel, a new, free, and COPPA compliant app for children featuring over 1,000 videos of unique LEGO content, spanning genres and different animation styles for all audiences. The new app has been developed in partnership with the multi-platform video distribution company, Future …
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LEGO’s augmented reality fused product range, Hidden Side is looking to kick 2020 off in ‘spook-tacular style’ with the launch of a raft of new items and a multiplayer game mode within its LEGO hunting and catching app game. Six new sets will be introduced: Haunted Fairground, Lighthouse of Darkness, …
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LEGO will be turning to the DC Comics universe for its next wave of collectable Minifigures for 2020, the Danish toy maker has confirmed, as the first images of the new line emerge. Batman, Super Man, and Wonder Woman will be among the cast of 16 minifigures to collect, each …
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In a surprise announcement, The LEGO Group has acquired BrickLink, a third party LEGO re-selling website founded back in 2000. BrickLink is essentially eBay for LEGO related items, giving fans a platform to sell and purchase the iconic Danish building brick. The site was founded almost 20 years ago by …
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The LEGO Group has partnered with the iconic car brand Nissan to pay tribute to one of the best known Japanese supercars, the Nissan GT-R Nismo, marking the first collaborative projective between the danish toymaker and the car manufacturer. The new LEGO model was revealed by LEGO Group CEO Niels …
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Manchester United has secured a licensing agreement with the Billund-based toymaker, LEGO, the teetering Premier League giants revealed earlier this week. Hints of a partnership between the Danish toy firm and the current Premier League seventh placers were first spotted amid the football club’s financial figures for the first quarter …
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LEGO, Thames & Kosmos, TOMY, and Schylling are among the round up of dozens of toy companies to have participated in a special Play Your Part event hosted by The Toy Foundation for 250 at-risk children in the US this week. By donating toys, sponsoring activities, or sending company volunteers …
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Universal Brand Development and The LEGO Group has unveiled a new line of construction sets inspired by the characters, scenes and musical genres from DreamWorks Animation’s upcoming Trolls World Tour. DreamWorks Animation’sTrolls premiered in theatres in 2016 and has since grown into a large scale, global entertainment brand. The highly …
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London’s famous Savoy Hotel is playing host to close to 400,000 LEGO bricks, making up the Danish toy company’s Twelve Rebuilds of Christmas initiative, a toy brick take on the famously festive song. A rewrite of The Twelve Days of Christmas, each line of the classic Christmas carol has been …
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The LEGO Group has revealed the results of its first collaborative effort with BBC Studios’ Top Gear with the unveiling of its LEGO Technic App Controlled Top Gear Rally Car. The new launch is an authentic looking GT Rally car for fans aged nine years and above and will be …
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