Tag Archives: Lego

LEGO’s Hidden Side Augmented Reality infused play-sets are not just the ‘bridge between physical and digital play that kids have been calling for,’ but the bridge between generations, according to Marius Lang, senior director of marketing for the UK and Ireland. At a UK media launch held at Leicester Square’s …

LEGO is steaming ahead with its Powered Up smartphone connected line of building sets with the grand unveiling of its new, 2,925-piece LEGO Disney Train and Station. This working train set doesn’t only come with a $330 price tag, but is also yet another step in LEGO’s mission to bridge …

The LEGO Group has teased an upcoming LEGO Ideas Friends Central Perk café set on social media, in the same year that the US sitcom continues to celebrate its 25th anniversary. Chandler, Joey, Ross, Rachel, Monica, and Phoebe will all be there for us, when the building set inspired by …

Toyology has formed a partnership with Novotel, the chain of hotels belonging to the Accor portfolio, to launch a new toys and children’s zone initiative across its UK properties. Under the partnership, the team at Toyology has created a Toy Chest containing a portfolio of playthings that will sit in …

LEGO has spotted opportunity within the current wellness trend as it prepares to launch a new book, LEGO Build Yourself Happy: The Joy of LEGO Play with DK Books. The book will take readers on a journey of self-discovery by exploring the ‘calming benefits’ of the LEGO hobby. The book …

A Devonshire toy shop has become the proud owner of the mantle ‘the biggest LEGO outlet in the South West,’ having just undergone a refurbishment to make its toy brick department even bigger. Thomas Moore Toymaster in Exeter was already famous in the region for its impressive LEGO department. The …

The Harry Potter franchise is conjuring up some impressive sales figures, as the NPD reveals that one Harry Potter toy is sold every five minutes here in the UK. The figure puts the Wizarding franchise second only to Disney’s Star Wars in terms of value sales. The NPD points out …

The UK children’s magazine publisher, Egmont has detailed the launch of a new LEGO title, boasting a STREAM focus to inspire young readers into topics across science, technology, engineering, art and mathematics. The title will combine the creativity of LEGO with Egmont Publishing’s editorial to introduce a playful and educational …

Amid some of the biggest reveals at the ongoing E3 videogaming conference, that included an apparance from Keanu Reeves, LEGO has managed to secure headline space, thanks to its latest collaboration with Xbox. The Dutch toy brand is continuing its successful push across the world of videogaming, this time landing …

We’re still less than half-way towards Christmas and already, Argos has detailed its predicted top toys for the festive season this year, featuring one Booty Shakin’ Llama, a walking Buzz Lightyear and an appearance from LOL Suprise. The list of 12 toys tipped to be the hottest picks this Christmas …