lego super mario

Princess Peach joins the LEGO Super Mario universe

The LEGO Group has announced that LEGO Peach will be entering the universe of LEGO Super Mario, a product line…

5 months ago

LEGO levels up its Super Mario partnership with LEGO Super Mario 64 ? Block

LEGO has taken its partnership with Nintendo's Super Mario to a new level, this time through the launch of the…

11 months ago

LEGO introduces multiplayer mode to LEGO Super Mario and LEGO Luigi range

The LEGO Group is bringing an all-new multiplayer mode to its LEGO Super Mario universe, enabling kids and fans to…

1 year ago

LEGO expands its Nintendo partnership to bring Luigi into the LEGO Super Mario universe

Super Mario’s often-forgotten brother, Luigi, is stepping out of the shadows and into the LEGO Super Mario universe as the…

1 year ago

Opinion | Foundation of success: What can retailers learn from the LEGO approach?

As global pandemics go, the onset of Coronavirus, while forcing many to navigate a treacherously rocky road to begin with,…

1 year ago

LEGO sees strong 2020 growth as digital-physical play blend pays off for the Danish toy maker

The LEGO Group is celebrating a 13 per cent growth in revenue for the year versus 2019, hitting DKK 43.7…

1 year ago

LEGO, Spin Master, and Warner Bros among winners of the NPD’s Global and European Toy Industry Performance Awards

The LEGO Group, Spin Master, Mattel, and Warner Bros have been named among the winners of the NPD Group's 2020…

2 years ago

LEGO launches new LEGO Super Mario building sets and collectable character packs

The LEGO Group has expanded its 2020 LEGO Super Mario line with the launch of a new line of sets…

2 years ago

LEGO Super Mario and Kindi Kids top Tesco’s top ten toys for Christmas 2020

LEGO Super Mario has done it again,  cracking another retailer's top ten toys for Christmas 2020, as the supermarket giant,…

2 years ago

Hamleys reveals its Top Toy Picks for Christmas 2020

Classic brands such as Monopoly, Cluedo, Super Mario, and Play-Doh are tipped to cause a stir this Christmas, according to…

2 years ago