Tag Archives: LEGO Store

Opinion: How ‘retailtainment’ is powering LEGO’s success

Following the opening of LEGO’s flagship retail outlet in Barcelona, industry analyst Utku Tansel LLB, MBA, explores why the high street is still an important part of shopping, and how retailers can differentiate their in-store shopping experiences to respond to changing consumer needs. Online and physical are complementary to each other LEGO’s …

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LEGO opens its first shop and online platform in Saudi Arabia

LEGO has opened its first retail destination – and an online platform – in Saudi Arabia; a new 157sqm store housed in the Red Sea Mall in Jeddah. The store will be operated by the local franchisee, Kamal Osman Jamjoom Group. The new site will feature the latest launches and …

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Coronavirus will slow but not scupper LEGO’s plans for 80 brand store roll out across China this year

The ongoing coronavirus pandemic will not scupper plans to roll out 80 new brand stores across China, the LEGO Group has insisted, despite the impact the virus has had on supply chains, its LEGOLAND parks and global offices. Speaking with the Asia Times, the Danish toymaker has underscored its design …

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