ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Board games, tech toys, stocking fillers and more were all highlighted in ITV's hour long special on toys to buy this Christmas, presented by Philip Schofield.
Read More »Booktrust partners with LEGO Duplo for gifting programme
The new campaign will see LEGO provide BookTrust with 50,000 packs of their Duplo product to be given out to families in south England.
Read More »LEGO ramps up digital engagement with Facebook Messenger Chat Bot, Ralph
The concept has been designed to help shoppers chose the ideal LEGO gift via Messenger and News Feed Ads, as part of the LEGO Group’s broader Christmas campaign, Give the Gift of Imagination.
Read More »LEGO Live coming to New York City
The inaugural show will feature over 65,000 square feet of immersive experiences, hands-on building activities and demonstrations for visitors.
Read More »LEGO tops wish lists ahead of Christmas
Ecommerce analytics firm Profitero has found the construction toy firm is still number one with consumers.
Read More »LEGO Dimensions to shut down, say sources
A report from Eurogamer claims sources have confirmed the early closure of the toys to life franchise.
Read More »LEGO unveils new Women of NASA building set
The kit will go on sale from November 1st this year and will feature astronauts Sally Ride and Mae Jemison as well as astronomer Nancy Grace Roman and the computer scientist Margaret Hamilton.
Read More »What toy brands have cracked the Licensing.biz Power List this year?
PAW Patrol, LEGO, Shopkins... find out where the leading toy brands have placed in this year's Licensing.biz Power List.
Read More »LEGO billed top selling toy brand on Amazon
One Click Retail calculated that the Danish toy firm was the biggest seller for the online retailer.
Read More »LEGOLAND parks combine VR tech with roller coasters
The Great LEGO Race experience will launch in LEGOLAND Malaysia this year, with LEGOLAND Florida and Deutschlan to follow in 2018.
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