Board games, tech toys, stocking fillers and more were all highlighted in ITV's hour long special on toys to buy this Christmas, presented by Philip Schofield.
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The new campaign will see LEGO provide BookTrust with 50,000 packs of their Duplo product to be given out to families in south England.
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The concept has been designed to help shoppers chose the ideal LEGO gift via Messenger and News Feed Ads, as part of the LEGO Group’s broader Christmas campaign, Give the Gift of Imagination.
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The inaugural show will feature over 65,000 square feet of immersive experiences, hands-on building activities and demonstrations for visitors.
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Ecommerce analytics firm Profitero has found the construction toy firm is still number one with consumers.
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A report from Eurogamer claims sources have confirmed the early closure of the toys to life franchise.
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The kit will go on sale from November 1st this year and will feature astronauts Sally Ride and Mae Jemison as well as astronomer Nancy Grace Roman and the computer scientist Margaret Hamilton.
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PAW Patrol, LEGO, Shopkins... find out where the leading toy brands have placed in this year's Licensing.biz Power List.
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One Click Retail calculated that the Danish toy firm was the biggest seller for the online retailer.
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The Great LEGO Race experience will launch in LEGOLAND Malaysia this year, with LEGOLAND Florida and Deutschlan to follow in 2018.
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