Tag Archives: LEGO Group

Princess Peach joins the LEGO Super Mario universe

The LEGO Group has announced that LEGO Peach will be entering the universe of LEGO Super Mario, a product line developed together with Nintendo. LEGO Peach joins LEGO Mario and LEGO Luigi for fans to continue to build out their very own LEGO Super Mario adventures. Players will now be …

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LEGO issues statement ahead of London Toy Fair

Ahead of the London Toy Fair at Olympia on January 25–27, the LEGO Group has released a statement: “Due to the continued high rate of the Omicron infection and the risks associated with attending large events, we’ve decided not to have a physical presence at the London Toy Fair this …

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StoryToys launches LEGO DUPLO MARVEL mobile app

StoryToys (a subsidiary of Team17 Group plc), the LEGO Group and Marvel Entertainment have announced the launch of LEGO DUPLO MARVEL, a mobile app for preschoolers. With over one million pre-orders globally, the app is now available from the App Store and Google Play. In LEGO DUPLO MARVEL even the youngest …

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Opinion: How ‘retailtainment’ is powering LEGO’s success

Following the opening of LEGO’s flagship retail outlet in Barcelona, industry analyst Utku Tansel LLB, MBA, explores why the high street is still an important part of shopping, and how retailers can differentiate their in-store shopping experiences to respond to changing consumer needs. Online and physical are complementary to each other LEGO’s …

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The LEGO Group reveals the LEGO Technic BMW M 1000 RR

LEGO Technic has unleashed the ultimate street and track champion motorbike, with the reveal of the LEGO Technic BMW M 1000 RR set. The 1:5 scale set is a faithful replica of the supremely fast, technologically advanced BMW M 1000 RR motorbike. The set is the latest in a partnership …

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Zavvi brings LEGO Adults Welcome pop-up store to the Trafford Centre 

Online retailer Zavvi and the LEGO Group have teamed up to open an exclusive pop-up store for adults at the Trafford Centre in Manchester, running from 9 December 2021 until 1 February 2022. The store, located on Upper Peel Avenue (opposite the Apple store), will contain a broad selection of the best LEGO products for the festive season. Zavvi will be showcasing LEGO sets from four key passion points – Gaming, Entertainment, Art …

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LEGO Group unveils Carousel of Creativity in Covent Garden

The LEGO Group has launched its LEGO Carousel of Creativity festive display, which celebrates kids’ limitless imaginations.  Fans can visit the LEGO Carousel of Creativity in Covent Garden and experience “a world where anything is possible”. It features brick-built characters who challenge the norm, from a firefighting dragon to a …

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The LEGO Carousel of Creativity set to launch in London and online

This festive season, the LEGO Group is inviting families across the UK to unleash their imagination with the LEGO Carousel of Creativity. From 1 December 2021 until 2 January 2022, fans will be able to visit the LEGO Carousel of Creativity art installation in Covent Garden and experience a world …

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The LEGO Group teams up with Alesha Dixon to bring kids’ inventions to life

The LEGO Group has joined forces with celebrity Alesha Dixon to celebrate children’s creativity and problem-solving skills and how children can use the power of play to rebuild the world around them. Alesha and the LEGO Group asked children how they would use LEGO bricks to solve a problem facing …

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LEGO launches its ‘Ready for Girls’ campaign with shocking new research on gender stereotypes

New research commissioned by the LEGO Group reveals that girls today feel increasingly confident to engage in all types of play and creative activities, but remain held back by society’s ingrained gender stereotypes as they grow older. The study was carried out by the Geena Davis Institute in recognition of …

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