Tag Archives: LEGO Dots

LEGO launches its first experiential pop-up tour of the UK

The LEGO Group is hitting the road with the launch of its first experiential pop-up tour of the UK this summer, hitting major cities including Southampton, Liverpool, Edinburgh, and Bristol. Called the LEGO Pop & Play Tour, the out of store experiential activation with set up ‘shop’ within major shopping …

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LEGO details first livestream LEGO CON offering exclusive reveals and fan content

LEGO has detailed its inaugural LEGO CON, a two-hour live event that will offer fans and families VIP behind the scenes access to the latest developments from the toy maker, as well as a platform to share their passion with the global LEGO audience. During the live livestream show, attendees …

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LEGO taps into arts and crafts sector with brand new launch, LEGO Dots

The Danish construction toy maker, LEGO launched itself firmly into the arts and crafts sector this morning, with the grand public unveiling of its new line, LEGO Dots. Designed to tap into the “current appetite for a new mode of LEGO play,” while servicing a healthy arts and crafts, creative …

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