Tag Archives: LEGO City

LEGO details launch of LEGO City Stuntz ‘a sensational new play experience’ for the LEGO City

LEGO has detailed the arrival of a ‘sensational new play experience’ within its LEGO City portfolio in the form of LEGO City Stuntz, a range designed to ‘expand the play theme to new heights and storylines.’ Developed to spark creativity and imagination through play, the LEGO City Stuntz range features …

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LEGO launches its first experiential pop-up tour of the UK

The LEGO Group is hitting the road with the launch of its first experiential pop-up tour of the UK this summer, hitting major cities including Southampton, Liverpool, Edinburgh, and Bristol. Called the LEGO Pop & Play Tour, the out of store experiential activation with set up ‘shop’ within major shopping …

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Macmillan Children’s Books to launch LEGO preschool books via Ameet publishing partnership

Macmillan Children’s Books has landed a new publishing partnership with AMEET Publishing and the global toy brand, LEGO, to launch a series of LEGO illustrated novelty board books for preschoolers. The global deal will span all languages and was completed by Nicole Pearson, publishing director, brand and media, at Macmillan …

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LEGO City and LEGO Technic help toymaker to record sales in full year results

LEGO appears to be bucking the trend of the toy industry, having reported record sales and a rise in profits in its latest financial results. The Danish toymaker has seen a strong demand for its Harry Potter licensed lines, as well as its LEGO City lines such as the Police …

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