Tag Archives: lead

Safer toys, shorter time to market | Managing risks from the earlier stages of development

Sponsored content from API – The Household Goods and Toys Quality Experts Pandemic uncertainty continues to impact industries globally, including the world of toys. While some brands are thriving, many are facing unprecedented disruption caused by qualified workforce reductions, delayed shipments, unsteady demand, and increased pressure to accelerate their time …

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Football fans can now recreate FC Barcelona’s Camp Nou stadium in LEGO

The LEGO Group has partnered with FC Barcelona to bring its famed Camp Nou stadium to the LEGO brick universe with the launch of a detailed tribute to the grounds and home turf for the Spanish football team. The LEGO Camp Nou – FC Barcelona set allows football and LEGO …

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The Entertainer celebrates its 40th anniversary with £27,000 giveaway

The Entertainer is giving away £27,000 in gift vouchers as part of its 40th anniversary celebrations this year, deciding to ‘give back to its customers’ through the big giveaway, as well as hosting free to attend parties in all of its stores across the UK. The £27,000 giveaway is open …

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The LEGO Foundation and KIRKBI offer $15.7m to support children in Haiti and Afghanistan

The LEGO Foundation and the LEGO Group’s owners, KIRKBI have offered up 100 million Danish Kroner – the equivalent to $15.7m – to support vulnerable children in Haiti and Afghanistan with partners Unicef, the UN Refugee Agency, and Education Cannot Wait. Through the pledge, 30 million DKK will go to …

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Toy Shop UK reveals the 2021 Independent Toy Awards Winners

STEAM-inspired play, sustainability, and pop culture licensing have emerged as key themes among the winners of this year’s Independent Toy Awards, revealed this week by the awards’ organiser, Toy Shop UK. The 14th annual iteration of the coveted awards, the ITA have been established in order to showcase what the …

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Obituary | Those Licensing People founder and MD, Russell Dever

The vivacious and engaging founder of licensing agency, Those Licensing People, Russell Dever (aged 62), passed away on 11th August having sadly taken his own life after a long battle with depression. Renowned for his passion in children’s entertainment and content, his affection for the genre led him to found the …

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LEGO details launch of LEGO City Stuntz ‘a sensational new play experience’ for the LEGO City

LEGO has detailed the arrival of a ‘sensational new play experience’ within its LEGO City portfolio in the form of LEGO City Stuntz, a range designed to ‘expand the play theme to new heights and storylines.’ Developed to spark creativity and imagination through play, the LEGO City Stuntz range features …

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When Geek Culture went Pop! | Kids Industries on how we’ve all become geeks (without even realising)

Aleksandra Szczerba, researcher at Kids Industries, explores the ubiquity of geek culture today, and the very real chance that if you’re reading this, you’ve long since become one. No longer constrained by the four walls of a dimly-lit basement or the stacks of a comic book store. No longer only …

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Toys R Us makes major return to the US in Macy’s shop in shop partnership

Toys R Us is preparing for its latest reincarnation, this time through a major new partnership to launch shop within shop concessions in more than 400 Macy’s stores across the United States. Revealed earlier this week, Macy’s Inc has teamed up with WHP Global to bring the Macy’s and Toys …

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Fun guys among us | Toikido talks toys, video games, and its incoming fuel for growth

Fresh from welcoming the latest major gaming IP to the fold in the form of the British indie game developer’s multiplayer title, Gang Beasts, there’s a palpable and persistent excitement among the Toikido team right now. This was an outfit that, upon launch last year, promised to turn the toy …

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