Tag Archives: lead

Ever a doll moment: Dolls’ pram searches are up 23 per cent and the sector is going from strength to strength

It seems that almost every sector in the traditional toy space can cite a moment of increased sales and consumer interest over the course of a 2020 plagued with stay at home children and socially distanced families. Compounded by the latest figures from the NPD Group, the toy industry really …

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Epoch Making Toys sees 2021 as ‘year of huge potential for Super Mario Games’ after initial “resounding success”

EPOCH making toys has earmarked 2021 as a ‘year of huge potential’ for Super Mario Games, as the international toy firm prepares to bolster a range of official Nintendo licensed products launched to UK retail this autumn/winter. Its current portfolio, comprising the Super Mario Balancing Game that challenges players to …

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Doll sector trends ‘will play key roles in 2021 and beyond,’ says Zapf Creation UK

Reverberations of what has been a pivotal year for toy companies the world over will continue to be felt for years to come as ‘play at home’ trends and renewed emphasis on ‘play longevity’ have been earmarked as some of the lasting effects of the coronavirus pandemic. According to the …

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Posh Paws: “2021 is lining up to be our biggest yet” thanks to portfolio of heavyweight licenses

The plush toy specialist, Posh Paws International, is preparing for what looks to be its ‘biggest year yet,’ as it readies for 2021 with a raft of new releases and licensed launches based on some of the biggest children’s entertainment franchises of the past decade. With a portfolio brimming with …

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Arklu’s Ian Harkin: “With Lottie dolls we know we’re going in the right direction – it’s a gut feeling”

A momentary pause, a look into the middle distance for some kind of recollection, and a brief panic on our end of the Zoom call that the WiFi had dropped out again, and Ian Harkin, co-founder of the Irish doll brand Arklu returns to the question, answerless. No, as far …

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Indie Insight at Heffers Games: “Shoppers tells us there is a joy and satisfaction in shopping in person”

Over the course of the last six years, Cambridge bookshop, Heffers has transformed its prime Trinity Street location into a haven of the local board gaming community, with an offering and insight so revered, that even the year’s instability around the coronavirus pandemic hasn’t stopped it winning retail awards. A …

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Toy sales rocket by 58 per cent on eBay this Black Friday as marketplace cites ‘unprecedented shift to online’

The online marketplace, eBay UK saw toy sales rocket by 58 per cent over this year’s Black Friday period, compared to the same time last year, as housebound shoppers fueled what the platform has cited as ‘an unprecedented shift to online,’ due to the government restrictions throughout lockdown. Among the …

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Much has changed, but we’ll meet again: Exploring the short and long-term changes to the toy industry – Steve Pasierb

The coronavirus pandemic swept through industries across the globe, forcing change and adaptation to a way of life, that, whether temporary or permanent, has left landscapes looking very different to how they once were. US toy sales are up, and play is being valued, but in-venue toy companies and entertainment …

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‘STEM toys will have an invaluable role to play in a post-pandemic world’, says Osmo CEO

With the likelihood that schools and universities will begin to ‘adopt a more hybrid model’ of offline and online learning in the coming months, experts in the educational toy sector have suggested that a post-pandemic world will see a greater value placed on STEM toys and STEM learning. It’s the …

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Home Help: How the pandemic has seen toy companies transition into support networks for families

Demand for toy brands to act beyond their products and offer supporting services to parents and families is tipped to continue into 2021 and beyond, as companies across the industry continue to transition into resources and networks for their audiences. The evolution of the traditional toy company has become part …

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