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Tag Archives: lead

Core Strength: How Orchard Toys maintains its grasp on the traditional

While Orchard Toys may currently be watching the dust settle around the successful launch of its first app-enabled pre-school game, Sound Detectives, this UK educational game specialist insists “it’s never felt any pressure to align itself with that digital space” the game sits within. It’s despite the surge in growth of …

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Indie video game Shovel Knight returns to Kickstarter for board game adaptation

The multi-million best-selling indie video game Shovel Knight has returned to Kickstarter to appeal to fans, this time in the form of a new physical board game adaptation. The original digital title was launched to the crowdfunding platform back in 2014 when it entered the fray with the initial goal …

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Rob Trup launches toy shop marketing campaign The Real Store Club

I still remember my first visit, as an excitable four year old, to the now long gone Kendrick’s Toys in Temple Fortune, North London; where, shelf upon shelf, toys towered with the packaged promise of fun. It was a moment that imprinted a memory that would stay with me for …

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Gibsons undertakes #Gibsons100 Challenge to raise money for Jigsaw4U charity

Celebrating its 100th anniversary this year, Gibsons has not been able to sit still, undertaking the #Gibsons100 challenge and encouraging every member of the team to raise money for the children’s charity, Jigsaw4U. Members of the team have spent the first half of the year either getting active or commit …

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Hackers leave Welsh toy maker Si-lwli ‘fighting to survive’ after £18k is stolen in sophisticated scam

A small Welsh language toy company has been left ‘fighting for survival’ after falling victim to a ‘sophisticated fraud’ that saw hackers steal £18,000 of funds. The company Si-lwli makes soft toys that sing Welsh language songs and nursery rhymes for young children. The company fell victim to a scam …

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BTHA calls for Government action as it finds 58 per cent of toys sold via online marketplaces are unsafe or illegal

A report conducted by the British Toy and Hobby Association into the sale of toys via online marketplaces found that 58 per cent of those selected for assessment did not comply with the UK toy safety regulations. The findings have prompted the industry body to call for widespread change and …

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Connected Play Landscape grows 150 per cent as Collabsco reveals its 2019 outlook

The Connected Play Landscape is on a clear path of evolution, expanding a full 150 per cent (year to date 2018) to span upwards of 262 companies that now straddle the worlds of physical and digital play, according to research conducted by the tech-toy space specialists, Collabsco. One year on …

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The education-focused June issue of ToyNews is ready to read now

The education-focused June edition of ToyNews has arrived and is available to read online, on your iPad, laptop or smart device now. This is a month filled with exclusive reveals, interviews and features. ToyNews is privileged to exclusively unveil the 2019 Connected Play Landscape from the tech toy and play …

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Hip-hop culture brand Mass Appeal is on a mission to diversify the kids’ toy space

The US media and entertainment company Mass Appeal is looking to play a role in diversifying the toy box and evolving the state of play of the current pre-school space, turning its attention to developing toys with a hip-hop twist. Since the brand’s formation in 1996, Mass Appeal has made …

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Sales boom for Marvin’s Magic as the entertainment “sees global renaissance”

Sales at the 30 year old entertainment and magic specialist, Marvin’s Magic are reportedly ‘booming,’ this year on an international scale, thanks to what owner Marvin Berglas has put down to “a renaissance for magic.” Berglas – who also occupies the title of vice president of The Magic Circle – …

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