Tag Archives: lead

Moose Toys’ Magic Mixies joins Bulldog portfolio

Bulldog Licensing has extended its range of brands under the Moose Toys umbrella with the enormously popular new launch, Magic Mixies. The innovative magic cauldron has caught the attention of the nation and has already become the third best selling Moose UK brand STD, having also recently been further boosted …

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2021 Toy Retailer of the Year Awards opens for entries

The British Toy & Hobby Association, organisers of the Toy Retailer of the Year Awards, has announced that the 2021 retailer application process is now open. Retailers can compete nationally in like-for-like categories and can apply in more than one category, if applicable. Self-nominations are permitted, together with nominations coming from …

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Shortlist for The Toy of the Year (TOTY) Awards revealed

The Toy of the Year Awards are frequently referred to as the “Oscars” of the industry, and now the nominations for 2022’s prizes have been revealed. The TOTY 2022 voting process includes input from not only consumers, but also members of The Toy Association, retailers, journalists, bloggers, and academics. Voting …

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Disney launches Christmas campaign in support of Make-A-Wish, including new animated ad

Disney has released a new festive advert to mark the start of the Holiday season. ‘The Stepdad’ is a three-minute animated tale about family togetherness and the power of storytelling. A sequel to last year’s ‘Lola’, which celebrated festive traditions passed down generations, the short film forms part of Disney’s …

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Barbie to launch new Barbie Dreamhouse virtual party this weekend

Following the success of Barbie’s virtual premiere party to celebrate Barbie: Big City Big Dreams, Barbie is back this Saturday, 6 November at 10am on Barbie UK Facebook with another dynamic virtual experience; the Barbie Dreamhouse ‘COME ON IN!’ Party. The event brings to life the all-new Barbie Dreamhouse. Kids …

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Multiple wins for MGA Entertainment in Loved by Children Awards

MGA Entertainment (MGAE) has triumphed in this year’s Loved By Children Awards, with multiple wins for L.O.L Surprise!, Rainbow High, Glitter Babyz, Little Tikes, Baby Annabell and BABY born Surprise. MGAE brands were named as winner in nine of the 10 Playtime categories. Best-selling fashion doll and collectable brand L.O.L. Surprise! claimed three platinum …

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DreamToys must-have Christmas toys revealed

DreamToys, the annual initiative run by the Toy Retailers Association, took place yesterday. DreamToys traditionally marks the real countdown to Christmas and encourages gift givers not to leave purchases to the last minute in order to avoid disappointment. The list of ‘must-have’ toys is decided by a panel of retailers …

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Watch it! I LEGO unveils Rebuild the World festive campaign

The LEGO Group has launched a new holiday-season campaign that celebrates the magic and creative potential of children’s imagination. This year’s festive campaign aims to show how LEGO play helps to unlock children’s creativity as they build, unbuild and rebuild the world around them for the better. The hero film takes us …

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The LEGO Group teams up with Alesha Dixon to bring kids’ inventions to life

The LEGO Group has joined forces with celebrity Alesha Dixon to celebrate children’s creativity and problem-solving skills and how children can use the power of play to rebuild the world around them. Alesha and the LEGO Group asked children how they would use LEGO bricks to solve a problem facing …

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Tickets for Spielwarenmesse to be released on 17 November

The world’s leading trade fair for toys is back, and will be opening its doors again from 2 to 6 February 2022 after a one-year gap. Visitors from the specialist retail trade will be able to secure tickets from 17 November. Spielwarenmesse is renowned for showcasing trends and innovations, and …

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