Tag Archives: lead

The Toy Association and Spielwarenmesse to bring World of Toys Pavilion to Toy Fair New York

The Toy Association has struck up a new partnership with Spielwarenmesse eG to bring its international World of Toys Pavilion to Toy Fair New York 2022. The deal marks the first time Toy Fair New York will be hosting the platform. The opportunity has been made possible by the newly …

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They’re still going! Toy Trust Around the World fundraisers pass 22,000km

Participants in this year’s Toy Trust Challenge are still at it, navigating not only the roads, woodlands, and lakes, but scorching temperatures in the bid to raise essential funds for the UK children’s charities myAFK and Handicapped Children’s Action Group. The mission: to travel the distance of an around the …

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Today’s the day… The Toy Trust Around the World in 80 Hours challenge gets underway

Teams and individuals from across the industry are triple checking their laces, supplies packs, and length of their cycling shorts this morning, as the Around the World in 80 Hours Toy Trust Challenge gets underway. Today marks the start of an 80 hour countdown, over the course of which, members …

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The Entertainer’s Gary Grant | “A family business is a different kind of business”

With a universe of toys at his disposal, and the entirety of the children’s entertainment market at his fingertips; you’d assume grandfatherhood was just another day at the office for Gary Grant, founder of the UK toy shop The Entertainer. As any doting grandparent would attest, the role comes with …

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Spokes People | How has the children’s bikes market evolved in recent years?

By Rebecca Morley The children’s bike market has been subject to a surge in demand of late, with sales figures soaring some 35 per cent higher than in recent years. This is according to the latest data gathered by the Bicycle Association, the industry’s own governing organisation, who has confirmed …

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Boarding Class | The nation’s love of four wheels is fuelling a skateboarding resurgence

The skateboarding scene has seen a resurgence over the past year with a number of contributing factors that led to the first sell-out year on record for many of its brands. From the Olympics to the pandemic, ToyNews takes a look at what’s been driving sales across the board, and …

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Masters of the basics | How K’NEX and Basic Fun are ‘breaking the STEM toy space wide open’

When K’NEX first launched on to the scene way back in 1992, the idea that it would one day become a core product within the children’s STEM education space hadn’t yet began to sprout. The K’NEX of the ’90s was very much more focused on imaginative play and building without …

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Cogs’ worth | Meet the scientists on a mission ‘for a better STEM toy market’

A team of STEM toy specialists is calling for a major rethink from toy companies and their approach to developing products for the educational toy market, citing that ‘too many today begin by offering their own solutions first.’ Upper Story is the US team behind an endeavour to encourage new …

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Magnetic attraction | Magformers on reinvigorating a category and inspiring a generation through STEM

Since bursting onto the scene in 2016, Magformers has built a strong business in the construction category and galvanised the magnetic toy sector with its award-winning products. ToyNews catches up with Magformers UK managing director, David Kelly, to see what’s in the pipeline for the growing company Five years ago, …

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“It’s at the forefront of innovation”: Crafting meets social media as Flair launches Let’s Glow Studio

Flair has lifted the lid on a new genre-bending product launch called Let’s Glow Studio, a content creation craft kit that aims to merge the current demand for arts and crafts with the social media content creation space, using a new GlowFabric Technology to bring content to life. The patent-pending …

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