Tag Archives: lead

TRENDS INSIGHT: KI’s Gary Pope on the power of nostalgia

When times are tough, we – much like hermit crabs – like to return to what we know, to what makes us feel secure. It’s innate. It’s self-preservation. And we do it with everything, from the food we eat, to the content we consume, to the toys we play with. …

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Geoffrey the Giraffe’s World Tour to kick off series of Toys”R”Us global initiatives

Toys”R”Us has unveiled plans for Geoffrey’s World Tour, the brand’s first 360-degree global marketing campaign set to launch in June. The new campaign will follow Toys”R”Us mascot Geoffrey the Giraffe as he embarks on a world tour beginning at the Toys”R”Us global flagship in the U.S.A., followed by planned visits and activations in London, Madrid, Saudi …

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Hornby on the right track with £12m facility from Secure Trust Bank 

Leading UK hobby and toy specialist Hornby Hobbies Ltd is set to build on its recent success, after securing a £12m combined facility from Secure Trust Bank Commercial Finance. Made up from a £6m accounts facility and £6m inventory facility, funding is set to support the household brand’s working capital …

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New licensees join Hey Duggee licensing programme

BBC Studios has signed new licensing agreements for multiple BAFTA and Emmy Award-winning preschool animation Hey Duggee, covering the UK and EMEA.  Golden Bear has been named as master arts and crafts partner for Hey Duggee, adding to its involvement in the hit brand as master toy partner. This year, …

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Moonbug appoints Just Play as global master toy licensee for Little Baby Bum and other hit properties

Moonbug Entertainment has named Just Play as its global master toy licensee for several of its much-loved IPs. The agreement will see Just Play develop an extensive range of toy products. Just Play’s portfolio of brands will include preschool favourites Little Baby Bum, Lellobee City Farm, and My Magic Pet …

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John Whaite fronts brand-new audio baking collection from Yoto

Yoto, the audio platform for kids behind the critically acclaimed and award-winning Yoto Player and Yoto Mini, has announced the launch of Baking with Yoto. The cook-along series is a new addition to the Yoto Originals collection, and fronted by chef and 2012 Great British Bake Off winner, John Whaite. Created with …

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Thomas & Friends launches International Friendship Day Awards – with a little help from Aston Merrygold

One of the nation’s favourite celebrity dads – singer and musician Aston Merrygold – has teamed up with his three-year-old son Grayson to help launch the inaugural Thomas & Friends International Friendship Day Awards. The inspiring new awards scheme celebrates and commends the very best examples of friendship from young children …

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LEGO CON returns on June 18

LEGO Group is inviting brick fans all over the world to join the second annual LEGO CON event, following the success of last year’s virtual event. Kicking off on June 18, the event includes a sneak peek behind the scenes to discover the amazing new things the LEGO Group has on …

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Mattel unleashes Jurassic World Dominion toy range on London to mark National Dinosaur Day

To celebrate National Dinosaur Day on Sunday 15 May, Mattel has unveiled fun new research that found a third of kids are convinced dinosaurs are still alive – while 49 per cent think some can still be found in the UK. The research was commissioned by Mattel to launch the …

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LEGO and Hasbro unite for first time for Transformers collab

The LEGO Group and Hasbro have united for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode. The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. …

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