Tag Archives: lead

The BTHA reveals its Retailer of the Year and Superhero Award winners

Community spirit, providing toys and packages to local food banks and providing online resources and toys throughout a year plighted by the pandemic are just some of the values being celebrated among the winners of this year’s Retailer of the Year awards. Taking on a different approach to its awards …

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Opinion: Made, paid, and played in India – How India is playing a new role in the global toy market

With a small but rapidly growing domestic toy market and plans now underway for the country to overhaul its position in the global toy industry to become an international hub for toy design and manufacture, India is becoming an increasingly important player on the global toy market stage. Here, Kids …

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Games, Puzzles and growing Kidult market fuel toy sector’s 2020 success, says NPD

The lockdown success of the games and puzzles market, a surge in the kidult market, and early Christmas trading all fuelled by the restrictions and implications of the Covid-19 pandemic, has helped the UK toy market hit a five per cent sales increase for its overall value.  According to the …

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A brand new world: Darran Garnham’s Toikido launches with AmongUs global toy rights

Given the manner in which Innersloth’s hit mobile and Steam gaming title, AmongUs, has managed to capture the world’s attention over the course of 2020, it was always to be the rather fortunate firm indeed to whom the licensing and toy rights finally fell. Launched in June 2018, it took …

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The current direct-to-consumer surge ‘must be taken seriously,’ warn indie toy sellers

The direct to consumer trend is one that ‘needs to be taken more seriously’ by the UK’s independent retailer network, toy shop owners have warned, as consumers and manufacturers have grown increasingly comfortable with bypassing the middleman. A movement that has been bubbling away for the past few years through …

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New York Toy Fair 2021 cancelled, The Toy Association confirms

The New York Toy Fair 2021 has been cancelled owing to the insufficient resolution of the ongoing Coronavirus crisis across the globe, the Toy Association has confirmed this afternoon. The annual industry event had been moved from its Q1 February slot to a later date, scheduled to take place from …

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Toy shops blast government’s ‘derisory’ business grants as third lockdown threatens indie retailers

Independent toy retailers have blasted the UK government for under-serving the country’s small businesses, labelling the current grants offered to them in the face of yet more months of closure as “derisory.” The announcement of further restrictions and imposed nation-wide lockdowns across Scotland and England made this week, as well …

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Britains celebrates its 100th Anniversary this year with Fordson Major Tractor re-release

Europe’s oldest specialist in agricultural toys and collectables, Britains, is celebrating its centenary milestone this year with the re-release of its original Fordson Major Tractor, a limited edition launch that will be one of only 7,500 units available from July. Britains launched onto the scene in 1921 when it unveiled …

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Pre-school IP CoComelon ramps up games, toys, and arts & crafts activity with Crayola, RMS International, and more

The hit pre-school digital series CoComelon is increasing its activity across the toys, games, and art & crafts sectors, having landed a raft of new licensing partnerships, including an agreement for colouring and activity books from Crayola. This line will be expanded upon through a further partnership with Alligator Products …

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Melissa & Doug will continue to evaluate licensing as ‘an area of growth for the firm’

The global toy maker, Melissa & Doug has expressed its plans to continue to evaluate licensing “as an area to grow its reach”, as it looks for the right platforms through which to reach more parents and children. The traditional toy specialist hit a major milestone last month when it …

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