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Tag Archives: lead

The education-focused June issue of ToyNews is ready to read now

The education-focused June edition of ToyNews has arrived and is available to read online, on your iPad, laptop or smart device now. This is a month filled with exclusive reveals, interviews and features. ToyNews is privileged to exclusively unveil the 2019 Connected Play Landscape from the tech toy and play …

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Hip-hop culture brand Mass Appeal is on a mission to diversify the kids’ toy space

The US media and entertainment company Mass Appeal is looking to play a role in diversifying the toy box and evolving the state of play of the current pre-school space, turning its attention to developing toys with a hip-hop twist. Since the brand’s formation in 1996, Mass Appeal has made …

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Sales boom for Marvin’s Magic as the entertainment “sees global renaissance”

Sales at the 30 year old entertainment and magic specialist, Marvin’s Magic are reportedly ‘booming,’ this year on an international scale, thanks to what owner Marvin Berglas has put down to “a renaissance for magic.” Berglas – who also occupies the title of vice president of The Magic Circle – …

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Moose Toys named global master toy partner for BBC Studios’ Bluey

Moose Toys has been appointed the global master toy partner for the popular BBC Studios children’s series, Bluey. The move has been made as Bluey prepares to launch to the global stage, scheduled to premiere internationally on Disney Junior from this autumn. The series will also land on the upcoming …

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Board Game Club to celebrate the launch of The Board Game Book

Board Game Club’s next event is taking an unusual turn as the June event prepares to help launch the latest must-read for any board game fan, Owen Duffy’s The Board Game Book. As an official supporter of this Kickstarter-funded guide, Board Game Club will also be giving five copies away as prizes to guests. Taking …

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LOL Surprise, Fortnite and Boppi the Llama among Argos’ Top Toys for Christmas

We’re still less than half-way towards Christmas and already, Argos has detailed its predicted top toys for the festive season this year, featuring one Booty Shakin’ Llama, a walking Buzz Lightyear and an appearance from LOL Suprise. The list of 12 toys tipped to be the hottest picks this Christmas …

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Global retail sales of licensed products hits $280.3bn for 2018 but toys take a dip

Global retail sales of licensed merchandise and services hit $280.3 billion in 2018, a 3.2 per cent increase over the $271.6 billion generated in 2017, according to results of the fifth Annual Global Licensing Survey, released today by Licensing International. Licensed toys suffered a 2.1 per cent decline in sales, says …

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Fundamentally Children explores ‘digital divide’ between kids and grandparents

A new piece of research into toys and play habits and exploring the ‘digital divide’ by Fundamentally Children’s Dr Amanda Gummer and Anna Taylor, has been published by the International Toy Research Association. The paper, Connected Grandparents: Are Smart Toys the Future of Intergenerational Play? combines qualitative and quantitative research …

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LEGO and NASA collaborate to launch Apollo 11 moon landing kit

A new LEGO collaboration with NASA has just witnessed the landing of a new Apollo 11 mission building set, enabling fans to re-enact the historic moon landing. The 1,087-piece LEGO Creator Expert NASA Apollo 11 Lunar Lander kit has been launched to celebrate the 50th anniversary of the historic 1969 …

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MGA Entertainment’s LOL Surprise recycling programme will hit the UK this July

MGA Entertainment has confirmed that its partnership with TerraCycle to allow and assist consumers to recycle all LOL Surprise products will roll out on a global scale, with a planned launch for the UK this July. The partnership was revealed earlier this year in a move by MGA Entertainment to …

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