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Tag Archives: lead

McDonald’s to trial new recycling programme for unwanted toys

McDonald’s is to trial a recycling programme that will collect unwanted plastic toys and turn them into coffee cups and play equipment. The fast food giant will collect any plastic toys – from its own Happy Meals and those brought from other retailers – provided they fit through the 17cm …

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Vivid launches new action collectable Power Pux

Vivid is powering into 2020 with its new action collectable Power Pux, a range of over 50 discs to collect with which kids can train themselves to become Power Pux masters. The range starts at £2.99 with a blind bag of Pux and launcher and offers a higher price point …

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Declining toy and gaming sales bring lower Christmas results for Sainsbury’s

Toy and gaming sales are in year on year decline at the grocery giant, Sainsbury’s, despite having seen Argos achieve its biggest Black Friday to date. The supermarket has cited record sales through mobile and via Argos Click and Collect throughout the Q4 2019 trading period, in which 32 million …

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Mattel enters the collectables market with Cloudees launch

Mattel has entered the collectables market for 2020 with the introduction of its innovative new Cloudees brand, a surprise pet character hidden in the cosy depths of a soft and fluffy cloud. Designed to bring together all of the most popular trends in the girls’ collectables space, including unboxing, surprise …

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University Games completes two-year Paul Lamond merger with new corporate branding

The final piece of University Games’ two-year merger of Paul Lamond Games has fallen into place, with the unveiling of the company’s new corporate branding. Marking a fresh start for 2020, the new logo is to be rolled out by University Games across the world. Richard Wells, managing director of …

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Spin Master unveils first DC master toy line-up with major Batman focus

One year and one week after news that Spin Master had acquired the DC master toy license from Mattel was made public, the Canada-based toymaker has finally detailed the much-anticipated toy line-up. Batman takes centre stage in the toy line-up that was revealed exclusively by Entertainment Earth on January 1st, …

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Hasbro completes $3.8bn acquisition of eOne

Hasbro is kicking off the New Year in style, having officially closed its $3.8billion deal to acquire Entertainment One. The all-cash acquisition of the Canadian independent studio was first announced in August last year but was subject to approval by competition watchdogs owing to the strength that the now completed …

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Opinion: The power of the toy influencer in today’s industry

This week’s opinion comes from head of operations and events at the British Toy and Hobby Association, Majen Immink. She has successfully builds on the show’s achievements year on year, and has headed up its Influencer Day initiative. Influencers have become a core part of the toy industry, whether they’re …

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Mattel makes sustainability pledge: “100 per cent recycled products and packaging by 2030”

Mattel has underlined its commitment to sustainability with a statement to ensure both its products and packaging are 100 per cent recycled, recyclable, or made from bio-based plastics by 2030. As part of the commitment, Mattel will launch an environmentally sustainable version of its Fisher-Price Rock-a-Stack in the first half …

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