Tag Archives: lead

NEW for Spielwarenmesse 2022: The Internationale Spieleerfindermesse – Game Inventors Convention comes to Nuremburg

In recognition of the thriving global board games scene, Spielwarenmesse is introducing a new element for 2022, by bringing the successful “Internationale Spieleerfindermesse” from Haar to Nuremberg. The Game Inventors’ Fair was developed by Tom Werneck, founder and chair of the Bavarian Games Archive, whose colleague Christian Fürst-Brunner has also …

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Team GB to present Day 1 keynote at Brand Licensing Europe

Fresh from securing 63 medals at Tokyo 2020 this summer, Team GB will present the opening day keynote at Brand Licensing Europe in November when British Olympic gold medallists Tom Daley and Charlotte Worthington will talk about their journeys to the 2020 Summer Olympics. BLE – the meeting place for …

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Squishmallows launches competition to mark 100 million sales

Jazwares, a global leader in toys and licensing, along with its Kellytoy subsidiary, has announced a significant milestone: over 100 million Squishmallows have been sold since the plush toy line first came to market in 2017. As part of the celebration, the Squishmallows brand will launch a #GetGoldenHans video hashtag …

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MadeForMums announces winners of its 2021 Toy Awards

MadeForMums, the UK’s number one parenting site for product reviews, has announced the winners of the MadeForMums Toy Award 2021, as judged by kids, recommended by parents and approved by experts. Ranging from a £3.99 fidget toy to a £300 mega playset, this year’s festive winners include toys from well-known …

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LEGO launches its ‘Ready for Girls’ campaign with shocking new research on gender stereotypes

New research commissioned by the LEGO Group reveals that girls today feel increasingly confident to engage in all types of play and creative activities, but remain held back by society’s ingrained gender stereotypes as they grow older. The study was carried out by the Geena Davis Institute in recognition of …

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Acamar Films renews Bing partnership with master toy licensee Golden Bear

Acamar Films, producers of the multi-award-winning TV show Bing along with Brown Bag Films, has renewed its licensing deal with master toy licensee Golden Bear. The EMEA agreement, which extends the partnership for a further four years, will run until 2025. Golden Bear has seen huge success with its Bing …

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Miniland, dantoy and LEGO win big at 2021 Play for Change Awards

Toy Industries of Europe (TIE) has revealed the winners of the 2021 Play for Change Awards. The winning entries were announced by jury chairman John Baulch during a virtual ceremony during which EU Commissioner for Equality, Helena Dalli, underlined the important role of the toy sector in driving positive change …

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ViacomCBS Consumer Products to share Diversity & Inclusion insights plus new toy research during BLE Day 2 keynote

ViacomCBS will share insights from its corporate Diversity & Inclusion efforts with a specific focus on its recently conducted toy research study during Brand Licensing Europe’s second day keynote. Mark Kingston, Senior Vice President, International, ViacomCBS Consumer Products will lead the keynote and review the impact on culture, community and …

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Almost HALF the toys sold by third-party sellers on online marketplaces could be lethal to kids, says shocking new report

Nearly half the toys tested in a recent study that were purchased from third-party sellers via online marketplaces could choke, strangle, burn, poison and electrocute children, according to a shocking new report commissioned by the British Toy and Hobby Association. Launching today, the BTHA’s new campaign – calling for urgent …

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Barbie defies gravity: iconic doll enjoys “space” flight to encourage girls into STEM careers

Mattel’s Barbie is partnering with the European Space Agency (ESA) and its only active European female astronaut Samantha Cristoforetti to celebrate ‘Women in Space’ and inspire girls everywhere to see the STEM field as a viable career option. The collaboration sees Samantha’s doll sent on a Zero-G flight and educational …

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