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Tag Archives: lead

Opinion: Sticking to the code and why we should be discouraging copycats

This week’s industry opinion comes from Victor Caddy, partner at Wynne Jones IP, a firm specialising in copyright and protection. Caddy has over 25 years as a specialist trademark and design attorney. He once appeared in an episode of The Sweeney. Copycat toys look like the real thing. They have …

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Sony Pictures Television acquires Octonauts and Peter Rabbit team Silvergate Media

Sony Pictures Television has acquired Silvergate Media, stake holders in the pre-school hit Octonauts, and production team behind the Peter Rabbit television series, in a bid to strengthen its presence within the children’s entertainment space. Under the deal, Sony Pictures Entertainment has taken a 100 per cent control of Silvergate …

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LEGO partners with Future Today to launch new content streaming app The LEGO Channel

LEGO has detailed its launch of The LEGO Channel, a new, free, and COPPA compliant app for children featuring over 1,000 videos of unique LEGO content, spanning genres and different animation styles for all audiences. The new app has been developed in partnership with the multi-platform video distribution company, Future …

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Re:creation enters administration: “Business became unmanageable in extraordinary year”

Supplier issues compounded by a ‘softness in the market’ in what has been a particularly tough year of trading has forced the hand of the global toy distributor, Re:creation who entered into administration last Friday. Speaking with ToyNews, owner, Michael Lehrter, stated that it was a succession of hurdles thrown …

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Toy-based Advent calendar sales show ‘no sign of abating’ as kidult market fuels emerging sector

It isn’t just children that are fuelling sales of toy advent calendars this year, according to the NPD Group, who in an article with The Scotsman details a year on year sales increase of five per cent for the festive tradition. The group has once again highlighted the might of …

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ToyNews and Gameplan Europe partner for the 2020 30 Under 30

ToyNews has partnered with the industry recruitment business, Gameplan Europe, to once again celebrate the rising stars of the toy industry with the launch of the 2020 30 Under 30. Making its return for the 2020 Toy Fair Jan/Feb special issue of ToyNews, the two companies will take the chance …

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MGA Entertainment takes unboxing up a gear with Na! Na! Na! Surprise

MGA Entertainment has detailed its latest launch to take on the collectables space, combining its hit lines LOL Surprise and Rainbow Surprise to introduce the new Na! Na! Na! Surprise. Not content with pioneering in the unboxing trend as it is, MGA has stepped up its game as new line …

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Generation Media raises over £2,500 for The Toy Trust through another successful KidsCon

Generation Media descended upon Leicester Square’s Vue cinema in full force this week to host KidsCon 2019, an event that raised over £2,500 for The Toy Trust. The morning was designed to appeal to the audience of marketing professionals from across a host of industry’s, looking to communicate effectively with …

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Toys R Us makes US comeback official with first store opening

Toys R Us made its comeback official with the soft launch of a new retail destination at the Westfield Garden State Plaza mall in New Jersey, US this week. The new-look Toys R Us store – boasting some 6,000 square feet – has scheduled its grand opening for this Saturday. …

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The winners of the 2019 Creative Play Awards have been revealed

Orchard Toys, Ravensburger, and John Adams are just some of the names to feature among the list of winners of this year’s prestigious 2019 Creative Play Awards. Sponsored and organised by Creative Steps magazine, which promotes creative play as vital in a child’s development, the awards recognise the best products …

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