Tag Archives: lead

Where’s the fun in fungible? | Could the toy industry be key to unlocking the potential of the NFTs market?

For those who remember typing BRB into their MSN chat box, or anyone still wrestling with the WFH concept, there’s a new acronym in town, and it’s potential to shape the future of entertainment and the collectables space is boundless. It’s probably time we all got to know NFTs a …

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Making history | UK studio Designworks on developing icons from Thunderbirds to Mousetrap

Sponsored Post. When Jeremy and I started Designworks 30 years ago, we could never have predicted the direction it would take. Who’d have thought that within five years of starting the company, we would be developing toys and games for all the major brands across the UK and beyond? From …

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String theory | The enduring legacy of Gerry Anderson and creating sci-fi worlds

If ever you needed an excuse to spend the day streaming episodes of Thunderbirds, Stingray, or any of the plenty other titles in the vast, yet iconic, library of Anderson Entertainment, then let the matter that today marks the first ever Gerry Anderson Day be it. If you don’t need …

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Hasbro lifts the lid on its first Ghostbusters: Afterlife collectable Mini Pufts

This week saw Sony Pictures scale things down for one of its biggest stars, when it released the first teaser clip of the upcoming Ghostbusters: Afterlife, featuring Paul Rudd and a cast of miniature Stay Puft Marshmallow Men with a video that has tantalised movie buffs the world over. Moving …

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Opinion | Making augmented a reality: How AR is empowering future generations of play

With brands like Pokémon and LEGO paving the way for toy manufacturers (big and small) to bring augmented reality into their products, and as the technology continues to blend hands-on play with endless digital universes, it’s small wonder why the AR toy trend has caught the imagination of so many. …

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Opinion | History in the making… and playing: How the pandemic has shaped toy trends of the future

From hand-washing and mask-wearing within role-play and the renewed focus on child wellbeing through play, to the spike in the kidult market and the evolution of the STEAM and arts and crafts market, there’s not a category within the toy space that hasn’t been touched or influenced by the coronavirus …

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Spin Master’s Tech Deck named official sponsor of Skateboard GB’s National Championship 2021

Spin Master has struck up a new partnership with Skateboard GB that will see its popular fingerboard brand, Tech Deck, become one of the official sponsors of the National Championships 2021. Confirmed to take place on April 11th in Manchester, the one-day competition will be the only British Olympic qualification …

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Toy Industries of Europe opens call for Play for Change Awards 2021 with Covid-19 Special Commendation addition

A Covid-19 Special Commendation category has been added to the roster of this year’s Toy Industries of Europe Play for Change Awards, as the awards programme designed to celebrate company practices and the empowerment of children makes its return for a second year. TIE has officially opened to call for …

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Spielwarenmesse Summer Edition cancelled over prolonged pandemic problems

Organisers of the Nuremberg toy fair, Spielwarenmesse have confirmed the cancellation of the show’s first Summer Edition, a postponed edition of this year’s show that was scheduled to take place this July. The fair had been moved from its traditional January slot in order to beat the restrictions in place …

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Opinion | Foundation of success: What can retailers learn from the LEGO approach?

As global pandemics go, the onset of Coronavirus, while forcing many to navigate a treacherously rocky road to begin with, hasn’t fared too badly for the toy industry; a global business that has provided support and entertainment to families and children worldwide. Among some of the last year’s biggest successes …

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