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Tag Archives: lead

Kellytoys reveals plans to build “full scale licensing programme” around Squishmallows

The collectable plush gift line, Squishmallows is making its move from toys into a full-scale, licensed character brand thanks to the launch of a new licensing programme, headed up by Kellytoy. The toy firm has tapped Evolution USA to manage the global licensing and brand expansion plans for Squishmallows as …

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By the power of Mattel and Hollywood’s Kevin Smith, He-Man is getting a new anime series on Netflix

Kevin Smith is teaming up with Mattel to produce a new He-Man anime series for the streaming platform, Netflix.  The move follows a recent resurgence for the Mattel brand He-Man and the Masters of the Universe the past few years, having been brought back into public attention via Netflix’s popular …

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The BuzzFeed-owned toy shop Camp outlines plans for five more stores in 2020

The US family experiential toy store, Camp – part owned by the media platform BuzzFeed – has outlined plans to open five more stores across the States by the end of 2020. As part of fulfilling this mission, BuzzFeed’s chief marketing officer, Ben Kaufman, is to leave his role in …

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Dunecraft recalls entire range of toy balls that expand in water over choking fears

A trio of expandable toy balls that can enlarge to up to 200 times their original size when placed in water, have been removed from Amazon over fears of choking came to light. The US-based company Dunecraft is recalling all of its Spider Balls, Water Marbles, ad Glow in the …

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Geek culture subscription box Loot Crate files for bankruptcy

The geek culture subscription box service, Loot Crate, which established an ecosystem in which pop culture fans were sent a surprise selection of merchandise each month, has filed for Chapter 11 bankruptcy. According to a report from the LA Times, the service had hit a rough patch over the last …

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Funko continues to deliver with Q2 sales up 38 per cent

Funko has smashed its Q2 earnings and outstripped all expectations of the pop culture collectables specialist with a very healthy net sales increase of 38 per cent. The Washington-based company is continuing to deliver the goods for 2019, having seen second quarter sales grow to $191.2 million for the second …

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Spin Master unveils new collectable, trading card and AR-fused franchise, Dragamonz

Spin Master has lifted the lid on a new toy franchise that looks to blend collectable figures with the action of a trading and battling card game, all while using the power of AR technology. A leap forward in the hybrid toy stakes, Dragamonz is a line of collectable eggs …

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MGA issues warning to world’s counterfeiters after factory raid seizes 20,000 knock-off toys in China

MGA Entertainment has issued a warning to counterfeiters of the toymaker’s portfolio of products and the retailers that stock them, redoubling its efforts to bring the lawbreakers to justice. The announcement was made by the company’s CEO, Isaac Larian, following a raid on a Chinese toy factory during which a …

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Steve Pasierb: “We must hold back the relentless tide of counterfeit toys”

They threaten the health and safety of children and undermine our industry’s innovation, reputation, and commitment to safety. I’m speaking, of course, about the relentless tide of counterfeit toys overwhelmingly flowing from rogue factories and sellers in China, but not limited to that nation. Infringing products are a significant and …

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