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Following the successful launch of its LEGO VIDIYO music video making platform this month, The LEGO Group is ‘continuing to encourage good vibes’ with the launch of three ad spots during the final of ITV’s The Voice UK this weekend. The three 20 second spots – all of which will …
Read More »LEGO partners HRVY and Sophie Ellis-Bextor for Vidiyo campaign as music helps kids in lockdown funk
The LEGO Group has partnered with the musician HRVY, radio DJ Roman Kemp, and pop music’s Sophie Ellis-Bextor to support the creative endeavours of children with its new #VidiyoVibes campaign. The campaign arrives off the back of the LEGO recent ground-breaking launch across the toy and music industries, LEGO Vidiyo, …
Read More »Universal Music Group signs LEGO Minifugure L.L.A.M.A to Astralwerks as part of LEGO Vidiyo release
Universal Music Group and the LEGO Group have achieved a world’s first with the signing of L.L.A.M.A – a LEGO Minifigure DJ and producer – to the studio’s record label, Astralwerks. L.L.A.M.A is not only the first LEGO Minifigure to have signed a deal with a record label, but is …
Read More »LEGO and Universal Music Group unveil first product line-up for LEGO Vidiyo
The LEGO Group has today unveiled the first range of products to arrive from its new LEGO Vidiyo platform, a collaboration with Universal Music Group that will enable kids to create their own music videos using LEGO Minifgures, new LEGO kits, and augmented reality technology. Teased last month, LEGO Vidiyo …
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