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Universal Music Group and the LEGO Group have achieved a world’s first with the signing of L.L.A.M.A – a LEGO Minifigure DJ and producer – to the studio’s record label, Astralwerks. L.L.A.M.A is not only the first LEGO Minifigure to have signed a deal with a record label, but is …
Read More »LEGO and Universal Music Group unveil first product line-up for LEGO Vidiyo
The LEGO Group has today unveiled the first range of products to arrive from its new LEGO Vidiyo platform, a collaboration with Universal Music Group that will enable kids to create their own music videos using LEGO Minifgures, new LEGO kits, and augmented reality technology. Teased last month, LEGO Vidiyo …
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