Tag Archives: K’Nex

Masters of the basics | How K’NEX and Basic Fun are ‘breaking the STEM toy space wide open’

When K’NEX first launched on to the scene way back in 1992, the idea that it would one day become a core product within the children’s STEM education space hadn’t yet began to sprout. The K’NEX of the ’90s was very much more focused on imaginative play and building without …

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Bossing It | Basic Fun’s Tim Ives: ‘The toy industry is headed in an exciting direction’

This quarter, ToyNews is catching up with Tim Ives, the new general manager for the UK and ROI at Basic Fun to learn what the role means to him, his ‘best of’ career highlights, and the serendipitous nature of launching Lincoln Logs to the UK Hello Tim, congratulations on the …

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Basic Fun! names Tim Ives its new general manager for the UK and ROI

Basic Fun! has promoted Tim Ives from the role of head of sales to the position of general manager for the UK and Republic of Ireland. Ives is one of the original members of K’NEX UK, and joined the company back in 2013 to head up the sales division. Following …

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Basic Fun pledges £10,000 worth of K’Nex to UK schools in new learning initiative

Basic Fun has pledged £10,000 worth of K’Nex resources to schools across the UK as part of the company’s campaign to promote the construction toy’s application to fun learning at all stages of a child’s development. Having launched the initiative on March 8th this year – coinciding with the re-opening …

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Basic Fun to sponsor Dadvengers podcast series fro CBeebies presenter Nigel Clarke

Basic Fun has taken sponsorship of a new podcast series produced by the co host of the hit CBeebies series, The Baby Club, Nigel Clarke. Called Dadvengers, the parenting podcast will see an initial run of 20 episodes feature branded K’Nex and Tonka messages at intervals throughout. The Podcast, designed …

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Basic Fun acquires K’Nex

“Substantially all of the assets of Hatfield-based K’Nex have been purchased by Boca Raton, Florida-based toy company Basic Fun."

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