Tag Archives: Kim Boyd

Hasbro promotes Kim Boyd to Head of Global Brands and Consumer Innovation

Hasbro has promoted its senior vice president and general manager of global brands, Kim Boyd to the role of head of global brands and consumer innovation within its newly created Global Consumer Innovation Organisation. In her new role, Boyd will be responsible for driving Hasbro’s brands cohesively, consistently, and globally …

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Hasbro details plans for vast growth in pre-school sector… and it doesn’t end with gender neutral Mr Potato Head

Hasbro’s lean into gender neutrality with the launch of the My Potato Family – dropping the ‘Mr’ from the iconic Potato toy – may have caught the attention of the world’s media, but it’s not the only strain to the toymaker’s plan to take on the pre-school sector this year. …

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