Tag Archives: Kidult

Nerd is the word | The Insights Family explores the UK’s booming Kidult market

Jurassic Park and Transformers mash-ups, LEGO sets exploring themes of travel, history, science – and iconic worlds of science fiction, of course – and a healthy gaming scene that simply continues to expand and capture new audiences; the toy space is no longer one bound by age restrictions. Here, The …

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Finding Neverland | How adult fans are driving toy sales across the UK

There’s no shame in admitting it, toys, games, gaming, and play doesn’t have to have an age limit; something that a growing portion of the UK population can attest to. Last year, the UK’s kidult market hit new heights, fuelled by a pandemic that left grown ups and kids at …

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A booming Enterprise | From Star Trek to The Beatles: How Eaglemoss is fuelling the kidult and pop culture market

Now in its fourth decade serving the sci-fi and fantasy collector’s and collectables market, Eaglemoss has become an authority on the topic of pop culture and kidult sectors, supplying some of the most detailed models to be found on the scene today. But there’s a whole lot more to the …

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LEGO is scratching the itch of armchair explorers with the LEGO Art World Map, it’s biggest to date

The LEGO Group has launched a new build designed to scratch the itch of the world’s wanderlusters keen for adventure this year, heralding the arrival of the LEGO Art World Map. The latest addition to the LEGO Art collection, the map contains the most pieces ever included in a set …

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Licensed collectables specialist Eaglemoss taps Norton PR for its first Advent Calendar campaign

The licensed collectables specialist and pop culture expert, Eaglemoss Hero Collector is entering into the advent calendars market for the first time, having appointed the PR, marketing, and digital agency Norton PR to spearhead its first campaign. The company plans to target fans and collectors at launch, as well as …

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Universal Monsters rise up in new NECA action figure partnership

National Entertainment Collectibles Association – NECA – has detailed plans for a full line of Universal Monsters action figures developed in close partnership with Universal Brand Development to capture the look of the horror world’s most iconic figures. Frankenstein’s Monster will rise up this July, depicting the classic monster from …

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String theory | The enduring legacy of Gerry Anderson and creating sci-fi worlds

If ever you needed an excuse to spend the day streaming episodes of Thunderbirds, Stingray, or any of the plenty other titles in the vast, yet iconic, library of Anderson Entertainment, then let the matter that today marks the first ever Gerry Anderson Day be it. If you don’t need …

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Opinion | History in the making… and playing: How the pandemic has shaped toy trends of the future

From hand-washing and mask-wearing within role-play and the renewed focus on child wellbeing through play, to the spike in the kidult market and the evolution of the STEAM and arts and crafts market, there’s not a category within the toy space that hasn’t been touched or influenced by the coronavirus …

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No Kiddin’ Around | Why Playmobil is taking the adult fan market seriously this year and beyond

It doesn’t take a DeLorean for a journey into your own past, but it certainly does help, as more and more toy companies are seeing audience numbers increase across their kidult product offering. Among them, is Playmobil, a company that is blazing a new trail with its expanded Back to …

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