Tag Archives: kidult market

Nic Cage horror film Willy’s Wonderland makes play for kidult market with toy and licensing plans

The Nicolas Cage horror/thriller film, Willy’s Wonderland, is making its move on the toy space through the launch of an extensive consumer products licensing programme courtesy of Radar Licensing. The 2021 horror film, in which Cage finds himself spending the night at an abandoned family fun centre where the animatronics …

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Toy Trends 2021 | Kidult market growth, music, and socially conscious play will fuel 2021 sales, says The Toy Association

The rediscovery of play, surging kidult market sales, and greater social consciousness within play and toys are tipped to be some of the biggest toy trends to drive industry sales throughout the coming year, according to the Toy Association’s latest Toy Trends Briefing. Following an historic year for the US …

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Games, Puzzles and growing Kidult market fuel toy sector’s 2020 success, says NPD

The lockdown success of the games and puzzles market, a surge in the kidult market, and early Christmas trading all fuelled by the restrictions and implications of the Covid-19 pandemic, has helped the UK toy market hit a five per cent sales increase for its overall value. ¬†According to the …

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