Smith returns to the toy industry following a four-year period working in the sports field with a particular highlight being the successful launch of the Mars, Snickers and Bounty protein bars.
Read More »Kids@Play secures major win at BlogOnToys Awards
The firm, alongside Ravensburger, Zuru and Party Popteenies joined a line up of 32 companies to help BlogOnToys to its fifth successful annual event over the weekend at Manchester’s Hotel Football.
Read More »Cutie Fruities makes impressive US debut ‘signalling successful UK launch next year’
Kids@Play has "been delighted" with the reception the range has had in the US with reports of items selling for twice the RPP.
Read More »Kids@Play names Neil Leah new head of sales
A popular character among the UK and Ireland toy industry, Leah has held senior roles at Tomy, Playmobil, Vivid Imagination and most recently Imperial Toy.
Read More »Kids@Play changes hands as Malcolm Evans sells firm
Industry veteran Nathaniel Southworth has bought the company, confirming that Evans will stay on as Chairman of the Board
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