Tag Archives: KidsKnowBest

Wow! Stuff’s collectable range Wow! Pods tops the Amazon Best Seller Charts

Wow! Stuff’s recently-launched and hit collectable range, Wow! Pods has risen to in the sales ranking to top the charts on Amazon’s Best Seller list in two categories, a result that the company cites as ‘all the more impressive,’ given that the brand’s TV ads haven’t even aired yet. “We …

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TOMY and Drumond Park launches A-lister social media influencer campaign for Articulate FAME

TOMY has partnered with the children’s media agency, KidsKnowBest to launch a dedicated influencer campaign around the popular Drumond Park title, Articulate FAME in a move to encourage sales throughout what the company now tips to be a sell-out festive season for the game. The celebrity themed version of the …

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Interview: Joel Silverman talks the success of ToyAid and the industry-wide fight against COVID-19

“When the world went into lockdown,” Joel Silverman, CEO of KidsKnowBest and co-founder of the successful ToyAid campaign, begins, “I started to worry about the industry we are in. I thought, what can we do to make a difference? Is there a way to shine a light on this great …

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KidsKnowsBest continues expansion with new chief product officer

KidsKnowBest has hired a new chief product officer in the shape of Mahesh Ramachandra, as the children’s marketing service continues its expansion plans this year. The move follows the recent appointments of former Dubit director Peter Robinson as chief operating officer and James Kirkwood – previously lead product designer at …

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KidsKnowBest explores: What does the ViacomCBS merger mean for kids’ entertainment?

The merger – or reunification – of CBS and Viacom makes perfect sense on paper. The deal brings brands such as Nickelodeon, Paramount TV, MTV, Comedy Central, CBS Network, and Showtime all under one roof, boasting a combined portfolio of over 140,000 TV episodes and 3,600 movies, according to ABC …

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Children’s media specialist KidsKnowBest secures major investment for next phase of growth

The children’s media specialist, KidsKnowBest is eyeing up its next stage of expansion, having just assembled a heavyweight line-up of investors and advisors to raise just under half a million pounds. Key investors in the group created to help brands target children and young people in the digital age via …

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