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Tag Archives: Kids Insights

Kids Insights: Animal Crossing among most popular titles as 8.8 million UK kids turn to video gaming during lockdown

More than 8.8 million children across the UK have turned to video gaming as the go-to hobby of the lockdown period, according to the latest report from the children’s industry analysts, Kids Insights, who has highlighted the hit Animal Crossing title as one of the most popular of current times. …

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The Insights People launches SnapSurvey for quick fire market data and insight

The kids, parents, and family market intelligence specialists, The Insights People has launched its new SnapSurvey service, a platform that enables brands to get answers and insight-led analysis on the kids and parents’ demographic within 72 hours. The platform has been created to deliver data and insight to clients in …

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Empowerment, sustainability, wellbeing, and licensing: Kids Insights launches first Global Toys and Games Report 2020

Kids Insights has issued findings from its first Global Toys and Games Report 2020, the first in a series of studies focusing on the macroeconomics shaping toys, industry trends, and developments in advertising and marketing today. Among the key findings of the report – the first in a series of …

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How has GDPR, YouTube FTC, or sustainability affected you? – The Insights People survey

The Insights People and SuperAwesome are calling for final participants in its industry wide research programme into the topics and trends most impacting business in recent years, before the survey closes next week. The report, which will be published across The Insights People’s own platform, via SuperAwesome and media partners such as …

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Kids Insights: Exploring Gen Z and Alpha’s girls views on gender

International Women’s Day may now have to wait another year before trending on media platforms across the globe once again, but that doesn’t mean the conversation has to stop there. To help fuel the momentum around the topic, Kids Insights – the kids market intelligence specialist -has presented its latest study on …

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Kids Insights launches its Global Insights Reports with the appointment of Utku Tansel

Kids Insights, part of the Insights People, has launched its new Global Insight Reports – an initiative which will cover eight sectors including devices, video games, cosmetics, fashion and will be launching with its first toys and games report this March. The reports will be based on Kids Insights surveying …

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Kids Insights continues global expansion with launch of Kids Insights Brazil

Kids Insights, the kids’ market intelligence specialists, and part of The Insights People, is continuing its plans for global expansion with the launch into its eighth market with the establishment of Kids Insights Brazil. The move marks the fourth continent to now house a Kids Insights unit, and will mean …

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Toy Fair 2020: Kids Insights releases its UK Toy Market Report 2020

Children’s market intelligence unit, Kids Insights, has released its UK Toy Market Report 2020, launching the new market insight at this year’s London Toy Fair. Kids Insights now survey more than 2,000 children a week across 7 countries, presenting kid’s favourite toys for different age groups, including pre-schoolers, kids and …

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The Insights People named Global Market Research of the Year

The kids’ market intelligence outfit, The Insights People, has been named Global Market Research of the Year by the International Trade Council during its International Go Global Awards ceremony. The ceremony took place on October 23 2019 in Chicago where The Insights People was recognised as the most comprehensive and …

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Halloween rises among British children as celebration rings in £365m in consumer spend

The growing popularity of Halloween among British children could see the annual celebration bring in a sizeable £365 million in consumer spend this year, according to a new seasonal survey conducted by Kids Insights. Based on the results of a survey of 2,500 British kids in the 12 weeks between …

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