Tag Archives: Kids Industries

Kids Industries marks 20th birthday with brand update and Global Family Conference launch

In celebration of its coming-of-age 20th birthday and to reflect its continual evolution, family-focused marketing agency Kids Industries (KI) has today announced a brand update, to simply KI.  The name update for the established leader for insight, strategy and creative in the family market, whose clients include the likes of …

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Kids Industries partners with LHB Illustrations to support Ukrainian child refugees

Family-focused marketing agency Kids Industries (KI) has today announced a partnership with Laura Helen Brown from LHB Illustrations – founder of the My Emotions Activity Book – which, with support from leading online document printer Doxdirect.com, will be now be made available to the 3,750,000 Ukrainian children who have been …

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Kids Industries completes 360 degree rebrand project with iSpace Wellbeing

Family-focused marketing agency Kids Industries (KI) has completed a 360 degree rebranding and design project with mental health and wellbeing curriculum provider, iSpace Wellbeing. The culmination of the project sees the business launch a digital wellbeing product that serves children of all ages and creates a safe place for them …

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New report from Kids Industries voices fresh concern over children’s mental health

Family-focused marketing agency Kids Industries (KI) launched its latest report today as part of its children’s manifesto – which calls for brands, products and services to acknowledge key drivers of change and to put the outlined values front and centre of their campaigns. The latest research takes a closer look …

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Kids Industries bolsters team with new hires

Family-focused marketing agency Kids Industries (KI) has today announced a raft of new appointments, including the hire of Dennis Publishing’s Research Manager, Carlene Wilson. The hire of four new appointments comes off the back of the firm winning several new accounts at the end of 2021 – including Amazon Kids+. …

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How ‘green’ is Gen Alpha? Kids Industries to reveal new research at BLE

Family-focused marketing agency Kids Industries (KI) is launching a new report today at Brand Licensing Europe (BLE) exploring the relationship children and their parents have with the environment. Hot on the heels of COP26 and the announcement that Government is planning to change the primary curriculum to include climate change science and sustainability studies, the survey of …

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Opinion I Gary Pope on why Christmas will never be the same again

Matchbox’s Race and Chase has always been my seminal Christmas present. I still marvel at how the Big Man got it down the chimney. Our fireplace was blocked up and we had a portable Calor Gas heater in the living room – it was the 1970s after all! Things were …

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Kids Industries CEO Gary Pope appointed as Products of Change children’s ambassador

Kids Industries’s co-founder and CEO Gary Pope has been appointed as the children’s ambassador for Products of Change, the global educational hub and membership organisation driving sustainable change within the consumer products sector and beyond. Kids Industries is the only full-service marketing agency that specialises in the family market. Products …

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Kids Industries launches Amazon Kids+ multichannel national ad campaign 

Family-focused marketing agency Kids Industries (KI) has announced the launch of its national ‘Feed their hungry minds’ multichannel advertising campaign for Amazon Kids+. The agency created the campaign to drive awareness of the all-you-can-eat service for kids that provides unlimited access to thousands of child-friendly books, movies, TV shows, apps and games. …

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Kids Industries’ Gary Pope on the importance of play – yes, even if it’s virtual

“I could tell you that the explosion of gaming in the hearts, minds and wallets of our children is because of technical advancement, because of wonderful narrative and compelling characters, because of the nefarious arts of marketing, or because of the addictive nature of the soon to be banned loot …

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