Tag Archives: Kids Industries

Opinion | Value Added Tact: The importance of meeting the sensibilities of ‘kids these days’

From Generation Z to Generation Alpha, audiences’ tastes and preferences are ever changing, from awareness of social responsibilities to greater demand for sustainability. Co-founder of Kids Industries, Gary Pope explores the importance of authenticity when meeting today’s youth and their new consumer values My favourite game when I was a …

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Opinion | New wave: How the collectables market can survive the pandemic

Of the many changes to sweep across the toy industry at the hands of the pandemic, one of the most noticeable shifts is across the collectables landscape. Once a sector that carried the industry to success not one year ago, it’s fair to say that the coronavirus has given the …

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Moon & Me team Sutikki brings in Kids Industries, The Point.1888 and Rock Hill Media for global expansion

The children’s entertainment company, Sutikki, has lined up new partnerships with the family market marketing agency Kids Industries, the brand licensing agency The Point. 1888, and the media strategists Rock Hill Media Ventures. The trio will work with Sutikki, the home of Moon & Me, to develop global brand strategies …

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Kids Industries continues ambitious growth plans with new business director and brand refresh

Kids Industries, a leading marketing agency specialising in the family market, is forging ahead with its ambitious growth plans that sees the appointment of Mary Brannan to the role of business director. The move coincides with a brand refresh across KI’s website and digital channels, and follows a successful year …

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OPINION: Play ja vu – Why DreamToys 2020’s ‘slow play’ message is a real head-scratcher for me

This year’s Dream Toys listing has been a showcase of the innovation and creativity that the toy industry has to offer, and a much welcome and well-needed celebration of its resilience in times of trouble. Why then has this year’s proceedings left Kids Industries’ Gary Pope scratching his head? And …

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White Paper – Kids Industries explores: Children and COVID-19

The following research and White Paper has been conducted and written by Kids Industries, a research, strategy, and creative agency for the children’s and family market in the UK. Kids Industries researcher, Aleksandra Szczerba offers up her insight into the developing COVID-19 situation, and how children are managing in these …

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