Tag Archives: Just Play

Moonbug appoints Just Play as global master toy licensee for Little Baby Bum and other hit properties

Moonbug Entertainment has named Just Play as its global master toy licensee for several of its much-loved IPs. The agreement will see Just Play develop an extensive range of toy products. Just Play’s portfolio of brands will include preschool favourites Little Baby Bum, Lellobee City Farm, and My Magic Pet …

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Star Stable gallops into toy licensing with Just Play

Swedish games company Star Stable Entertainment (SSE) has signed a global toy line deal with leading consumer products company Just Play for its hugely successful gaming brand Star Stable Online, via Finnish and Canada-based licensing and animation studio Ferly. The first toy line will hit the market in 2023. The deal …

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Just Play named as master toy licensee for Sesame Street

Sesame Workshop, the nonprofit educational organisation behind the iconic Sesame Street, has named preschool toy specialist Just Play as its multi-territory master toy licensee for North America, Latin America, Europe, the Middle East, and Africa. Under this multi-year partnership, Just Play will manufacture and market an expansive array of products …

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Just Play launches Sensory FX wellbeing campaign for Children’s Mental Health Week

With the range already experiencing huge success at retail in the US, Just Play’s Sensory FX has arrived in the UK. This week sees the launch of a bespoke campaign tying into Children’s Mental Health Week, with cross-platform activity designed to highlight the brand’s unique ASMR experience and wellbeing benefits.  …

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Just Play creates new entertainment content division

Just Play, the global consumer products company behind several best-selling toy lines including Blue’s Clues & You!, CoComelon, Disney Doorables, and Slinky, announced today the launch of a new entertainment division focused on the creation of new and original IP through content and gaming, and the appointment of Stone Newman …

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Just Play to run fun challenge #ThinkYouCanSlink? at Toy Fair

Just Play is challenging the industry to slink down to stand B60 at London Toy Fair to test their Slinky skills. With a specially designed Slinky Wall at the company’s London Toy Fair stand, Just Play UK will showcase one of the world’s most iconic retro toys by presenting attendees …

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From the US | Just Play launches Early Learning Centre development platform on its Amazon Brand store

The award-winning UK preschool brand, Early Learning Centre is embarking on a new initiative for the US market with the launch of a raft of new products and concepts exclusively through its Amazon brand store. The project is being overseen by the brand’s US distributor and licensor, Just Play and …

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Mattel, Playmobil and Just Play strengthen Spirit toy lines as new film rolls out across EMEA

Universal Brand Development has launched a cross-category consumer products programme centered on the latest chapter in the DreamWorks Animation Spirit franchise, as the new animated feature film, Spirit Untamed rolls out across EMEA this summer. Having premiered in Central London last weekend at an event attended by celebrities and their …

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Toys R Us relaunches its Geoffrey’s Hot Toy List for Christmas 2020 in mission to be ‘source to bring play to families’

Not one to be left out of the pre-Christmas top toy prediction showdown, Tru Kids Brands – the parent company of the Toys R Us brand – has relaunched its annual Geoffrey’s Hot Toy List for the 2020 festive season, offering the world a run through of the 20 toys …

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Blue’s Clues & You details new UK partners following ‘overwhelming demand for toys and products’

With a master toy line already in the works from the global toy company, Just Play, Nick Jr’s hit pre-school series Blue’s Clues & You has now confirmed a raft of UK partners that include Kids Designs, Imagine8, and Kimm & Miller. The news of the latest signings was announced …

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