ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Posh Paws is to host six Product Showcase Events across the UK this June, enabling its customers to see its portfolio of new licensed plush toys and gifts in person. The move has been made in accordance to the latest easing of restrictions on social distancing. Next month, visitors will …
Read More »Wow! Stuff unleashes new Jurassic World flying toys, collectables, and more in Universal partnership
Wow! Stuff is continuing to expand its portfolio of hit licensed brands with the addition of Universal Pictures and Amblin Entertainment’s blockbuster franchise, Jurassic World. Under the new partnership, Wow! Stuff will unleash a series of collectables and flying toys based on the iconic Pteranadon, including the Pteranadon Jump Rocket …
Read More »TOMY teams with Universal Brand Development to launch Jurassic World Toomies
TOMY has embarked on a new licensing collaboration with Universal Brand Development to launch a new line of pre-school toys for its popular Toomies brand, based on the blockbuster Jurassic World franchise. Jurassic World id a $5 billion global franchise, and with Jurassic World: Dominion scheduled for release in June …
Read More »Posh Paws lines up Sing 2, Minions 2, Jurassic World and Classic Monsters plush with Universal
Posh Paws International has extended its long-standing partnership with Universal Brand Development to continue producing its licensed plush products as the studio rolls out new film and TV content across its blockbuster animated franchises. Leading the charge will be the launch of a range of soft toys based on the …
Read More »Posh Paws: “2021 is lining up to be our biggest yet” thanks to portfolio of heavyweight licenses
The plush toy specialist, Posh Paws International, is preparing for what looks to be its ‘biggest year yet,’ as it readies for 2021 with a raft of new releases and licensed launches based on some of the biggest children’s entertainment franchises of the past decade. With a portfolio brimming with …
Read More »Universal Brand Development launches new Jurassic World retail campaign with Smyths Toy Superstores
Universal Brand Development has launched a new Jurassic World retail marketing initiative with Smyths Toy Superstores, a campaign that kicked off with a special screening of Jurassic World: Fallen Kingdom at The Vaults on London. The event featured hours of immersive activities and the opportunity to play with new products …
Read More »Funko partners with Universal Games for its own mobile app game
Funko has partnered with Universal Games and Digital Platforms to launch a new mobile game featuring Funko Pop characters from across popular Universal franchises. Characters from the likes of Back to the Future, Jurassic World, Fantastic Plastik, Shrek, How to Train Your Dragon, and Universal Monsters can all be found …
Read More »Mattel sales buoyed by Barbie, Hot Wheels and Jurassic World as infant declines
Barbie, Hot Wheels, Jurassic World and the excitement around this year’s Toy Story 4 release have helped Mattel to better than expected first quarter financials, with smaller losses and improved gross margins. While net sales dropped three per cent to $689.2 million the fall in sales was less than expected, …
Read More »Harry Potter and Star Wars sets help LEGO return to growth in a turnaround 2018
Star Wars, Harry Potter, Ninjago and Jurassic World have been highlighted as the company’s best sellers, helping LEGo achieve a stark turnaround from 2017, when it reported it first fall in sales and profits in 13 years.
Read More »US toy sales dip 2 per cent but “industry is in excellent position for full recovery”
Blame for the sales dip has been placed at the shuttered doors of a collapsed Toys R Us, but The TA believes toymakers are in for a year of growth.
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