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Tag Archives: Jurassic World

Universal Brand Development launches new Jurassic World retail campaign with Smyths Toy Superstores

Universal Brand Development has launched a new Jurassic World retail marketing initiative with Smyths Toy Superstores, a campaign that kicked off with a special screening of Jurassic World: Fallen Kingdom at The Vaults on London. The event featured hours of immersive activities and the opportunity to play with new products …

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Funko partners with Universal Games for its own mobile app game

Funko has partnered with Universal Games and Digital Platforms to launch a new mobile game featuring Funko Pop characters from across popular Universal franchises. Characters from the likes of Back to the Future, Jurassic World, Fantastic Plastik, Shrek, How to Train Your Dragon, and Universal Monsters can all be found …

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Mattel sales buoyed by Barbie, Hot Wheels and Jurassic World as infant declines

Barbie, Hot Wheels, Jurassic World and the excitement around this year’s Toy Story 4 release have helped Mattel to better than expected first quarter financials, with smaller losses and improved gross margins. While net sales dropped three per cent to $689.2 million the fall in sales was less than expected, …

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