Tag Archives: Jurassic World

Universal Brand Development has launched a new Jurassic World retail marketing initiative with Smyths Toy Superstores, a campaign that kicked off with a special screening of Jurassic World: Fallen Kingdom at The Vaults on London. The event featured hours of immersive activities and the opportunity to play with new products …

Funko has partnered with Universal Games and Digital Platforms to launch a new mobile game featuring Funko Pop characters from across popular Universal franchises. Characters from the likes of Back to the Future, Jurassic World, Fantastic Plastik, Shrek, How to Train Your Dragon, and Universal Monsters can all be found …

Barbie, Hot Wheels, Jurassic World and the excitement around this year’s Toy Story 4 release have helped Mattel to better than expected first quarter financials, with smaller losses and improved gross margins. While net sales dropped three per cent to $689.2 million the fall in sales was less than expected, …

Star Wars, Harry Potter, Ninjago and Jurassic World have been highlighted as the company’s best sellers, helping LEGo achieve a stark turnaround from 2017, when it reported it first fall in sales and profits in 13 years.

Blame for the sales dip has been placed at the shuttered doors of a collapsed Toys R Us, but The TA believes toymakers are in for a year of growth.

Official merchandise is finding a way across all key categories in what Hannah Mungo, country director for UK and Ireland, has called the ‘company’s most ambitious licensing push yet.’