Tag Archives: Jurassic World

TOMY has embarked on a new licensing collaboration with Universal Brand Development to launch a new line of pre-school toys for its popular Toomies brand, based on the blockbuster Jurassic World franchise. Jurassic World id a $5 billion global franchise, and with Jurassic World: Dominion scheduled for release in June …

Posh Paws International has extended its long-standing partnership with Universal Brand Development to continue producing its licensed plush products as the studio rolls out new film and TV content across its blockbuster animated franchises. Leading the charge will be the launch of a range of soft toys based on the …

The plush toy specialist, Posh Paws International, is preparing for what looks to be its ‘biggest year yet,’ as it readies for 2021 with a raft of new releases and licensed launches based on some of the biggest children’s entertainment franchises of the past decade. With a portfolio brimming with …

Universal Brand Development has launched a new Jurassic World retail marketing initiative with Smyths Toy Superstores, a campaign that kicked off with a special screening of Jurassic World: Fallen Kingdom at The Vaults on London. The event featured hours of immersive activities and the opportunity to play with new products …

Funko has partnered with Universal Games and Digital Platforms to launch a new mobile game featuring Funko Pop characters from across popular Universal franchises. Characters from the likes of Back to the Future, Jurassic World, Fantastic Plastik, Shrek, How to Train Your Dragon, and Universal Monsters can all be found …

Barbie, Hot Wheels, Jurassic World and the excitement around this year’s Toy Story 4 release have helped Mattel to better than expected first quarter financials, with smaller losses and improved gross margins. While net sales dropped three per cent to $689.2 million the fall in sales was less than expected, …

Star Wars, Harry Potter, Ninjago and Jurassic World have been highlighted as the company’s best sellers, helping LEGo achieve a stark turnaround from 2017, when it reported it first fall in sales and profits in 13 years.

Blame for the sales dip has been placed at the shuttered doors of a collapsed Toys R Us, but The TA believes toymakers are in for a year of growth.

Official merchandise is finding a way across all key categories in what Hannah Mungo, country director for UK and Ireland, has called the ‘company’s most ambitious licensing push yet.’