Tag Archives: Julia Donaldson

Tonies to open exclusive pop-up within Harrods’ Fourth Floor Toy Department

An exclusive Tonies pop-up is preparing to open at the world-renowned department store, Harrods and its Fourth Floor Toy Department this May 29th, welcoming kids and families to the world of the popular children’s audio player. The pop-up will feature best-selling Tonies from the company’s collection of over 100 characters, …

Read More »

Sight loss charity Guide Dogs UK creates The Gruffalo scents to make story time inclusive

Magic Light Pictures and Macmillan Children’s Books have partnered with the sight loss charity, Guide Dogs to answer the age old question: what does the Gruffalo smell like? Via this innovative new partnership, characters from the popular children’s book by Julia Donaldson – Mouse, Fox, Owl, Snake, and the Gruffalo …

Read More »

BBC One embraces Zog, The Gruffalo, and the animated worlds of Julia Donaldson and Axel Scheffler this Christmas

The Oscar-nominated production company, Magic Light Pictures is bringing the animated worlds of Julia Donaldson and Axel Scheffler to BBC One in a series of exclusive idents this Christmas. The festive collaboration will feature idents of Zog, Princess Pearl, and Sir Gadabout, as well as The Gruffalo and The Gruffalo’s …

Read More »

Mindfulness, storytelling and leading kids’ IP: The rise of children’s audio platform Yoto

The children’s audio platform, Yoto has made short work of its UK success. In just the eight months since its launch in February this year, the company has cited an ‘astonishingly rapid rise in sales’ through its own website and across Amazon, fueled by a lean towards new means for …

Read More »