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Tag Archives: jridsdalenbmedia-com

Aard at Work: Aardman Animation talks live events, retail and giant sheep

With a Shaun the Sheep sequel movie now confirmed for 2019, Aardman is making its move back into the toys market. Robert Hutchins talks to Rob Goodchild, head of licensing at Aardman Animations about the retail scene, finding niches and the pleasures of hard boiled sweets.

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Church of Merch: Merchmaker brings customisation to toy retailers

Staying ahead of trends is arguably the single most relevant challenge to modern retailers, but instead of railing against the online space, the UK’s leading toy chain, The Entertainer, is embracing a new paradigm to their business with a partnership with Merchmaker. Here, Jack Ridsdale catches up with the firm’s head of online to learn more.

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