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Tag Archives: Joel Silverman

ToyAid raises over £140,000 for Global’s Make Some Noise covid-19 charity campaign

Toy Aid, the charitable initiative set up by KidsKnowBest’s Joel Silverman and Wow! Stuff’s Richard North, has revealed the total money raised as part of Global’s Make Some Noise charity campaign to be an impressive £143,075. The Toy Aid movement’s aim was to raise money for charities that support disadvantaged …

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Interview: Joel Silverman talks the success of ToyAid and the industry-wide fight against COVID-19

“When the world went into lockdown,” Joel Silverman, CEO of KidsKnowBest and co-founder of the successful ToyAid campaign, begins, “I started to worry about the industry we are in. I thought, what can we do to make a difference? Is there a way to shine a light on this great …

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KidsKnowsBest continues expansion with new chief product officer

KidsKnowBest has hired a new chief product officer in the shape of Mahesh Ramachandra, as the children’s marketing service continues its expansion plans this year. The move follows the recent appointments of former Dubit director Peter Robinson as chief operating officer and James Kirkwood – previously lead product designer at …

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KidsKnowBest explores: What does the ViacomCBS merger mean for kids’ entertainment?

The merger – or reunification – of CBS and Viacom makes perfect sense on paper. The deal brings brands such as Nickelodeon, Paramount TV, MTV, Comedy Central, CBS Network, and Showtime all under one roof, boasting a combined portfolio of over 140,000 TV episodes and 3,600 movies, according to ABC …

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