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‘Today marks the dawn of a new era at Toys R Us, where we expect that the financial constraints that have held us back will be addressed in a lasting and effective way,’ says Toys R Us’ Dave Brandon.

Steve Washbourne has since been promoted to UK sales director.

The firm revealed that Mark Dowding's contract of employment has been terminated with immediate effect.

Last month saw Acamar strengthen its toy partnership with Fisher-Price, in a bid to grow its licensed Bing offering. Here, execs from the two firm's detail why the property lends itself to role-play toys.

Famous vehicles including the HMS Belfast, Lancaster Bomber and Hawker Hurricane have inspired the sets.

“We are looking forward to opening the doors to our new event space on November 1st,” says Sambro’s Carl Woodthorpe.

Following the master toy partner announcement with Giochi Preziosi, Studio 100’s Peter Kleinschmidt is confident that the property is set to grow stronger with the launch of new toys and a second film.

Tracy Griffiths will join the team this month, where she will help drive the toy firm’s licensing programme forward.

Thanks to the company’s successful Cars 3 line, Simba now claims nine per cent of the market for R/C toys.

“Our new YouTube Stars campaign encourages kids to have fun and share their experience with others when unboxing and playing with their favourite toys,” says Smyths’ Amy Matthews.