‘During previews, we will be unveiling the full line backed by an innovative marketing programme that we believe will make these the ‘must have’ toys for 2018,’ says Vivid’s Mary Wood.
Read More »Sambro raises £52,000 for Seashell Trust
The funds were raised during the toy firm and Cardinal Maritime’s inaugural golf day.
Read More »Toys R Us maintains business with ‘first day’ motions court approval
‘The court's approvals of the 'first day' motions are a positive and important first step in the financial restructuring process that will allow Toy R Us to continue to operate as usual,’ says Toys R Us’ Dave Brandon.
Read More »Argos sends BB-8 on space adventure
The droid from the Star Wars franchise was sent on a secret mission to space to find secret enemy data to help the Resistance.
Read More »Toy vision: The impact of kids’ viewing habits on toys
Children’s TV plays a vital role in how kids select their toys, inspiring playtime on all levels. But how are kids’ viewing habits starting to impact sales? Jade Burke explores.
Read More »Barbie champions body diversity with Christian Siriano makeover
‘It's especially exciting to be designing an array of inclusive and diverse doll looks that can allow girls to see themselves better represented when they play,’ says Christian Siriano.
Read More »The Toy Insider reveals top toys for gift guide
Hatchimals, LEGO, Teddy Ruxpin and Fingerlings are just some of the toys to top the listing.
Read More »Topps refreshes Topps Kick app
‘We are proud to say this is one of the most unique mobile collecting experiences any football fan will have on the planet,’ says Topps’ Deniz Gezgin.
Read More »MGA names new licensees for L.O.L. Surprise!
The toy company will showcase the brand to potential partners at BLE next month.
Read More »LEGOLAND parks combine VR tech with roller coasters
The Great LEGO Race experience will launch in LEGOLAND Malaysia this year, with LEGOLAND Florida and Deutschlan to follow in 2018.
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