Tag Archives: jazwares

Jazwares expands footprint in Europe with new sales office in Paris

Jazwares has announced the opening of its new French office in Paris, as part of its global expansion plans. The Paris location adds to the existing group of European offices in the UK, Germany and Holland, and is a reflection of the company’s current growth momentum. The Paris office will …

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Pokémon’s 25th birthday celebrations continue with Selfridges toy-space takeovers

The Pokémon Company International has taken over part of Selfridges’ toy space in three UK stores. The pop-up activation, which launched on December 13 and will run until the end of January, forms part of the final celebrations of the yearlong celebration of the brand’s 25th anniversary. Special branded areas …

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Plush brand Squishmallows launches cross-category licensing programme

Jazwares, along with its Kellytoy subsidiary, today unveiled an expansive consumer products licensing programme supporting its Squishmallows plush brand sensation. On the heels the milestone of 100 million Squishmallows sold, Jazwares is teaming with a raft of licensees to make Squishmallows a global lifestyle brands for fans, families, and collectors around …

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ToyPro signs with Spacetoon TV and IMPS to produce Smurfs toys for MENA

Spacetoon, the family edutainment content provider, producer, and broadcaster, has recently partnered with IMPS to bring The Smurfs to MENA through Spacetoon TV channel, entertaining on-ground branded events and new toys. Based on this partnership, the two parties are to work on re-introducing the show to young audiences in MENA …

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Jazwares extends Pokémon master toy manufacturing rights

Jazwares, the master toy manufacturing partner for Pokémon, has extended its agreement with The Pokémon Company international, to add further direct distribution rights to its existing list of territories, which include the USA, Canada & Mexico. As of January 2022, distribution of the Jazwares line will transition from Character Options …

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Women in Toys, Licensing, and Entertainment welcomes six new Board members

Women in Toys, Licensing and Entertainment has elected six new members to its Board of Directors for 2021, with executives from the likes of Mattel, ViacomCBS, and Warner Bros joining the board. Four candidates were elected in January 2021 to serve their first term. Amy Thompson, EVP and chief people …

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YouTube sensation Like Nastya to launch first toy line with Jazwares

The YouTube sensation, Like Nastya, has detailed the autumn launch of her first toy line, a range developed by the international toy maker, Jazwares in a partnership brokered by the global licensing agency, IMG. The seven-year-old social media star’s toy line represents the latest expansion of Nastya’s universe in which …

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Squishmallows eyes extension into film, TV, gaming and live events with CAA partnership

The popular Jazwares toy line, Squishmallows, is embarking on a whole new licensing endeavour. having signed with the global licensing agency, CAA as it eyes opportunities across film, TV, video games, publishing, live touring, and more. First launched in 2017, Squishmallows – a globally successful range of plush characters and …

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Jazwares continues its ambitious European growth strategy with key new hires

As part of the company’s ambitious and ongoing growth strategy for the European market, toy maker and licensing specialist, Jazwares, has appointed a new European Commercial Director and European Licensing Director. After almost two decades at Argos and Sainsburys, most recently as the Buying Manager for Sports, Leisure, Outdoor Toys …

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Jazwares taps costume industry veteran Stephen Stanley to lead its new Costume Play division

Jazwares has detailed the formation of its Costume Play division, a new department that will focus on the development of licensed costumes for all ages to be led by the costume industry veteran, Stephen Stanley. Under Stanley’s watch, the division will look to bring stylised features and innovation to the …

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