Tag Archives: jazwares

Pokémon takes over Harrods toy floor with 25th anniversary pop-up

The Pokémon Company International is taking over Harrods’ toy floor for a month-long activity built to celebrate the brand’s 25th anniversary this year. From July 27th, Pokémon fans will find themselves immersed in a distinctive branded area in the iconic London department store, featuring digital screens and displays themed with …

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News from the US | Jazwares unveils its Dino Ranch toy, plush, playset and vehicle line-up

Jazwares has finally unveiled its highly anticipated Dino Ranch toy line, expanding on the dinosaur themed world of play from the popular animated series which has become the number one preschool show on US cable since it launched in January. Items in the new range from Jazwares will be making …

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Hornby, LEGO, Playmobil and Zuru make Licensing International Excellence Awards short list

Hornby Hobbies, LEGO, Playmobil, and Zuru have joined a list of major global toy brands in the running for industry recognition at the 2021 Licensing International Excellence Awards taking place in August. Items such as Hornby’s The Beatles Eurostar Yellow submarine Model Train Set or LEGO’s Andy Warhol LEGO Art …

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Jazwares and Moonbug Entertainment launch Squishville animated YouTube series

Jazwares and its Kellytoy subsidiary are expanding the world of Squishmallows with the launch of a new animated YouTube series Squishville, developed in partnership with Moonbug Entertainment. The original content, produced by the award-winning global entertainment company behind CoComelon, will kick off with the launch of its first episode on …

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Jazwares continues team expansion with appointment of new SVP of communications

The global toy maker, Jazwares has appointed a new senior vice president of communications in the form of Sara Rosales, an accomplished communications executive boasting 20 years toy industry experience. In her new role, Rosales will focus on corporate communications, brand public relations, the company’s philanthropic efforts, working with digital …

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Jazwares launches new All Elite Wrestling action figures, plush, and more to the international stage

The global toy and licensing specialist, Jazwares has extended its partnership with All Elite Wrestling to reveal a new line of Wrestling Buddies plush and action figures for the international stage. The new line-up was unveiled during AEW’s live Double or Nothing Fan Fest in Jacksonville, Florida last week, where …

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Jazwares makes play for North American costumes sector with multi-year Marvel partnership

Jazwares has entered into a multi-year partnership with Marvel to produce a new line of costumes and costume accessories, marking the company’s expansion into the costumes sector. The range is scheduled to hit retailers across North America in 2022 and will include an assortment of officially licensed costumes, costume accessories, …

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Hasbro and Jazwares launch first licensed Micro Machines collection with General Motors

Hasbro and Jazwares are expanding the new Micro Machines universe with the launch of the first licensed collection of vehicles, partnering with the popular General Motors brand for the first official line. The popular miniature vehicles and play-sets act to build on last year’s relaunched Micro Machines collection that was …

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Jazwares extends Epic Games partnership for new Fortnite figures, play-sets and vehicles through to 2025

Jazwares has signed a new licensing partnership with Epic Games, extending the toy company’s current Fortnite deal through to 2025 and expanding upon its range of toys and collectables. The deal, brokered by licensing agency IMG, will start from January 2022 and will see Jazwares become the exclusive toy partner …

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Jazwares and Kellytoy bring Squishmallows brand extension Squishville to the UK

Jazwares and Kellytoy, a susbsidiary of the global toy company, has launched its Squishmallows brand extension, Squishville to the UK, with presence across major retailers including Argos, Asda, Tesco, The Entertainer, and Smyths. The launch of Squishville arrives following a surge in popularity of the Squishmallows brand that, since its …

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