Tag Archives: jazwares

Farshore to publish Squishmallows official collector’s guide

Farshore has acquired publishing rights to the official collector’s guide for the award-winning plush property, Squishmallows. Emma Cairns-Smith, Global Licensing Acquisition Director for Brands and Licensing at Farshore, signed a worldwide rights deal with Jazwares along with its Kellytoy subsidiary for the Squishmallows Official Collector’s Guide.  Since Squishmallows launched in …

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World of Women names Jazwares as master toy and collectable licensee

Jazwares has announced a multi-year, global master toy and collectable licensing agreement with World of Women (WoW), a non-fungible token (NFT) collective celebrating inclusivity and diversity through more than 10,000 pieces of digital art across its platform. Jazwares will have exclusive rights to design, manufacture and market dolls, figures, doll …

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Oscar collaborates with Squishmallows on latest music release

Oscar, the Smyths Toys Superstores animated icon, is adding yet another single to his growing discography, this time collaborating with toy company Jazwares. In the video for his new single, Welcome to Squishville, he takes viewers on a journey through the town, where he meets with a selection of Squishmallows …

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The Toy Foundation announces 2022 Toy of the Year Award winners

The Toy Foundation has unveiled the winners of its 22nd annual Toy of the Year Awards (TOTY) during a virtual event attended by play professionals and toy fans from around the world. The awards ceremony included the induction of four industry trailblazers into the Toy Industry Hall of Fame, as well as a spotlight on The …

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Jazwares names Jeremy Padawer Chief Brand Officer

Jazwares has announced that Jeremy Padawer has been promoted to Chief Brand Officer. Padawer is a toy industry veteran with expertise in brand development across multiple toy categories including collectibles, as well as an experienced executive in e-commerce and animated content. Padawer has been instrumental in Jazwares’ growth since joining …

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Jazwares joins the Metaverse with Jazwares Game Studio and new Squishmallows Roblox game

Jazwares has announced the launch of Squishmallows on Roblox, the popular 3D gaming and experiences platform. Developed in-house, the Squishmallows game is the ultimate social virtual world where fans can collect Squishmallows virtual plush, hang out with friends in an ultra-cool and colourful world, compete in fun minigames, and customise …

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Jazwares expands footprint in Europe with new sales office in Paris

Jazwares has announced the opening of its new French office in Paris, as part of its global expansion plans. The Paris location adds to the existing group of European offices in the UK, Germany and Holland, and is a reflection of the company’s current growth momentum. The Paris office will …

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Pokémon’s 25th birthday celebrations continue with Selfridges toy-space takeovers

The Pokémon Company International has taken over part of Selfridges’ toy space in three UK stores. The pop-up activation, which launched on December 13 and will run until the end of January, forms part of the final celebrations of the yearlong celebration of the brand’s 25th anniversary. Special branded areas …

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Plush brand Squishmallows launches cross-category licensing programme

Jazwares, along with its Kellytoy subsidiary, today unveiled an expansive consumer products licensing programme supporting its Squishmallows plush brand sensation. On the heels the milestone of 100 million Squishmallows sold, Jazwares is teaming with a raft of licensees to make Squishmallows a global lifestyle brands for fans, families, and collectors around …

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