Tag Archives: jazwares

Hasbro and Jazwares launch first licensed Micro Machines collection with General Motors

Hasbro and Jazwares are expanding the new Micro Machines universe with the launch of the first licensed collection of vehicles, partnering with the popular General Motors brand for the first official line. The popular miniature vehicles and play-sets act to build on last year’s relaunched Micro Machines collection that was …

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Jazwares extends Epic Games partnership for new Fortnite figures, play-sets and vehicles through to 2025

Jazwares has signed a new licensing partnership with Epic Games, extending the toy company’s current Fortnite deal through to 2025 and expanding upon its range of toys and collectables. The deal, brokered by licensing agency IMG, will start from January 2022 and will see Jazwares become the exclusive toy partner …

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Jazwares and Kellytoy bring Squishmallows brand extension Squishville to the UK

Jazwares and Kellytoy, a susbsidiary of the global toy company, has launched its Squishmallows brand extension, Squishville to the UK, with presence across major retailers including Argos, Asda, Tesco, The Entertainer, and Smyths. The launch of Squishville arrives following a surge in popularity of the Squishmallows brand that, since its …

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Bandai UK unveils latest CoComelon toy range as the pre-school IP tops NPD charts for January

The lid has been lifted on Bandai UK’s newest line-up of CoComelon toys, a range inspired by the pre-school phenomenon and leading new infant/toddler license for the month of January, according to NPD. Manufactured by Jazwares and distributed in the UK and Europe by Bandai UK, the CoComelon toy range …

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The Pokémon Company celebrates ‘significant increase in sales’ of TCG and Jazwares toy line

The Pokémon Company is celebrating a ‘significant increase in sales’ of its Pokémon Trading Card Game and extensive toy range from Jazwares across the European markets, despite all of the challenges that retail has faced at the hands of the Coronavirus. According to figures recorded by the NPD Group Toys …

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Jazwares lifts the lid on its latest collectable doll line GlamCrush Crush-It Girls

The global toy and licensing specialist, Jazwares, has this week lifted the lid on its newest collectable dolls line, GlamCrush, a new series aimed at inspiring creativity in all aspiring make-up artists. Inspired by popular beauty trends, GlamCrush Crush-It Girls is a range of dolls each showing off a different …

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Jazwares extends UFC partnership to launch Conor McGregor and Amanda Nunes action figures

The global toy company, Jazwares, has extended its partnership with the world’s premier mixed martial arts organisation, UFC, to launch a new range of collectable figures courtesy of Ringside Collectibles. Under the latest deal, popular UFC fighters Conor McGregor, Jorge Masvidal, Amanda Nunes, Francise Ngannou, Israel Adesanya, and Urijah Faber …

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Pokémon celebrates 25 years with toy partner collabs, card game extensions, and a music programme led by Katy Perry

The Pokémon Company International is celebrating its milestone 25th anniversary with a wide-ranging raft of new partnerships, product roll-outs, and activations that includes special anniversary merchandise from licensees such as Jazwares, Mattel, Funko, and The Wand Company. New product from its portfolio of global partners will coincide with landmark partnerships …

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Jazwares names Laura Zebersky new president amid suite of top-level promotions

The global toys and licensing powerhouse, Jazwares, has promoted Laura Zebersky to the position of president. The 15-year veteran of the toy industry most recently held the title of chief commercial officer, overseeing its global licensing, marketing, and sales efforts. Judd Zebersky will remain as chief executive officer and the …

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RMS International named puzzles partner for popular pre-school property Blippi

RMS International has been named among a raft of six new UK-based licensing partners for the popular pre-school property, Blippi, thanks to the latest efforts of the show’s licensing agency, The Point. 1888. Under the new deal, RMS International will work with the brand’s owner, Moonbug Entertainment, a leading name …

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