ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The French toy brand, Janod has embarked on a new collaboration with WWF for the launch of a new collection of toys designed to inspire and engage the next generation of animal and nature lovers. As part of the toy firm’s wider promise to help the planet, Janod is working …
Read More »Juratoys acquires Belgian toy brand Lilliputien as it eyes pre-school market growth
The French educational toys and games specialist, Juratoys, has acquired the Belgian toy brand Lilliputiens, a firm that has excelled in the activity and developmental toys market for the past 25 years. The Lilliputiens brand values are rooted in values of encouraging clever creativity and development among its core audience …
Read More »Alex Brands sells Juratoys to European private equity firm Argos Wityu
The toy firm has appointed Harris Williams & Co as advisor over the sale of Juratoys, a French toy outfit that carries the popular Janod and Kaloo brands.
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