Tag Archives: itv

Asmodee sees ‘huge increase in demand’ for In for a Penny board game as TV’s Ant and Dec play over Instagram

Asmodee UK is reporting a ‘huge increase in demand’ for its licensed family board game In for a Penny, after the title took centre stage in an Instagram video posted by TV presenters Ant and Dec showcased the gameplay to their some 4.2 million viewers earlier this week. The I’m …

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OnBuy encourages Britain to support indie retailers this Black Friday and Christmas through its eCommerce platform

The UK-based online marketplace, OnBuy.com, is ‘encouraging the British public to support independent retailers this Black Friday and beyond’ through its own eCommerce platform, as the business marks the launch of its first major national TV advertising campaign with ITV. The campaign has been designed to increase awareness with consumers …

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JUNKO sees sell-out success on Amazon and online as demand ‘goes through the roof’ for eco-STEM range

JUNKO, the eco-conscious arts and crafts range that can turn waste into toys, has experienced a week of sell-out sales across Amazon and a surge in online orders across its own website; a direct impact, the company states, of its prime time appearance on ITV’s How to Spend it Well …

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ITV’s How to Spend it Well at Christmas shows that ‘inclusivity in toys is commercially viable’

Doing what he does best, Philip Schofield uncorked that bottle of the nation’s warm, fuzzy feelings and poured us all a large glass of the festive mood last night with the return of ITV’s How to Spend it Well at Christmas; the first episode in the fourth series of the …

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Super Mario, Star Wars and Yoto Player: ITV’s This Morning reveals its Top Toys for Christmas 2020

The popular children’s audio and story-telling system, Yoto, has found its place alongside some of the biggest names in children’s toys this year, having been named among the Top Toys for Christmas 2020 as selected by ITV’s This Morning. Toys received top billing on the popular day-time show as presenters …

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OnBuy’s ‘audacious Q4 marketing strategy’ sees £1m ITV deal and £5m for Q4 activity

The online marketplace, OnBuy, has detailed its most ‘audacious Q4 marketing strategy’ to date, having secured an £1m deal with ITV and set aside a further £5m marketing budget for Q4 this year. The move, it says, is part of a strategy to ‘massively expand its 8 million strong customer …

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Squishmallows sees “phenomenal sales” following ITV’s This Morning appearance

The popularity of the new collectable craze, Squishmallows, was cemented, according to the product’s UK distributor Innovation First, when the squishy toy line made its appearance on ITV’s This Morning and the show’s Best Toys for Christmas Gift Guide. The toy’s appearance helped to compound a “phenomenal year” of sales …

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ITV’s This Morning presents its own top 12 toys for Christmas 2019

LEGO Hidden Side, Owleez, and the Toniebox Starter Box have each made it onto what has been quoted as perhaps ‘the most influential top toys for Christmas’ list this year, presented on ITV’s This Morning earlier today. Curated by This Morning’s consumer editor, Alice Beer and demo expert Steve Wilson, …

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Asmodee UK scores marketing win for Dobble on ITV”s This Morning

Asmodee UK scored quite the marketing win for a selection of its tabletop and quick play party games last week, when it secured a prime slot on ITV’s This Morning with Holly Willoughby and Phillip Schofield. Its best-selling title, Dobble was highlighted as ‘the best game ever,’ in an emphatic …

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Paramount Pictures reignites plans for ‘Britain’s Disneyland’ theme park

A delayed project to open Britain’s largest theme park in Kent – our own ‘answer to Disneyland,’ is back on, having signed a new deal with the Hollywood film studio, Paramount Pictures. The studio pulled out of plans to be the London resort’s title sponsor two years ago, but has …

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