Tag Archives: Isaac Larian

First hinted to at this year’s Hong Kong Toy Fair by MGA Entertainment’s CEO Isaac Larian and revealed by Hasbro’s head Brian Goldner, the licensed board game was first detailed by Popsugar Family.

The MGA boss has declared his company will increase production and shipping on sought after items, the kind found to be selling on eBay for way over the RRP.

His outburst comes as the company celebrates another successful quarter, having posted year on year growth of 178 per cent for the third quarter of 2018 driven by the success of not only LOL Surprise but also Poopsies, Little Tikes, Num Noms and more.

Like most toy companies, MGA Entertainment manufactures most of its products in the Far East but already has a factory set up in Ohio.

According to posts across Twitter and LinkedIn, the MGA CEO has been privy to information regarding a possible management takeover of Toys R Us across France, Spain and Portugal.

“I am most disheartened that the legacy of the retailer will be lost for future generations,” Larian said in a statement.

Larian said he had not yet been notified that Toys R Us had rebuffed his offer. He added that if it was true it “is very disappointing.’

He plans to submit to the bankruptcy court on Friday a formal bid of $675 million to buy 274 Toys R Us stores and use the brand name.

The MGA boss and other investors have pledged $200 million of a $1bn goal to bid for Toys R Us.

Last week, reports emerged that amid an online campaign to rescue Toys R Us from liquidation MGA Entertainment CEM, Isaac Larian had made a bid for Toys R Us’ Canadian operations, citing it as ‘good business that made economic sense.’