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Tag Archives: interview

Behind the scenes of Airmageddon

The CBBC is launching its very own drone contest show dubbed Airmageddon, which will see kids battle it out against one another. With the possibility of toys on the way, Jade Burke catches up with its creator Steve Carsey to find out his plans for the new series.

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‘We will continue to bring more events, more experience and great products to the West End,’ says The Toy Store

September 2015 saw The Toy Store make its UK debut, opening its first store on London’s Oxford Street. Robert Hutchins catches up with Geoff Sheffield, director of purchasing and licensing at The Toy Store, to find out how the first four months of trading have been and what 2016 expansion plans are in place.

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Bananagrams’ Rena Nathanson talks anniversary celebrations and the success of the company

Last month marked ten years since Rena Nathanson launched Bananagrams at London Toy Fair. Billy Langsworthy talks to Nathanson about the firm’s new games for this year, the roaring success that was last year’s Bananagrams Challenge and how the business has changed since its pouches first arrived in 2006.

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Carte Blanche on why traditional toy firms should take note of digital properties

Carte Blanche made its name in the traditional sector with a history in giftware and plush, but the firm has successfully welcomed a digital string to its bow in the form of its Moshlings Collection. Carte Blanche brand manager Catherine Lawrence tells Billy Langsworthy why blending classic toys with digital works.

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INTERVIEW: ToyTown’s Brian Simpson

He may have only been in the industry three years, but Brian Simpson has already helped to lead ToyTown through an economic recession and into healthy expansion. Robert Hutchins asks about the retailer’s new stores in East Kilbride and Croydon, plus his plans for the future

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