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Hipster vibes: Hippychick’s Julia Minchin on 20 years of success and building a sustainable future

The kitchen table story is one wellknown within the toy industry, perhaps more so than any other, for the simple reason that for those of a particular mindedness – the likes of which are intrinsically drawn to this line of business – play comes naturally. Beyond the literal act of …

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Core Strength: How Orchard Toys maintains its grasp on the traditional

While Orchard Toys may currently be watching the dust settle around the successful launch of its first app-enabled pre-school game, Sound Detectives, this UK educational game specialist insists “it’s never felt any pressure to align itself with that digital space” the game sits within. It’s despite the surge in growth of …

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Japanorama: Yo-Kai Watch studio Level-5 abby talks Asmodee partnership and video game licensing

With new partnerships in the toy space flooding in, Level-5 abby is looking to bring japanese game properties to the mainstream with an impressive slate of new IP. Here, we sit down with Sandrine de Raspide, senior vice president of licensing and marketing to find out more.

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Argos’ Linzi Walker on the retailer’s Christmas toy line-up

Argos has enjoyed another robust year thanks to healthy toy sales, while a brief spout of warm weather has contributed to a growth in outdoor toys. Here, Linzi Walker, trading manager for toys and nursery at Argos, talks the success of movie licenses and why consumers should watch this space in the lead up to Christmas.

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Professors Green: Green Board Games CEO Keith Grafham talks the pre-school sector

Green Board Games is stepping up its pre-school activity with a new range of early years educational games from MindWare and Fat Brain Toys. Robert Hutchins talks to CEO, Keith Grafham about the firm’s plans for the space this year and beyond and why pre-school is a key area for an educational games company to be in.

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