ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
US toy maker, PlayMonster has put its stamp on its UK enterprise, Interplay, rebranding the outfit as PlayMonster UK some three years after it completed its takeover of the company. The move is part of PlayMonster’s plans to strengthen its global position in the toy industry. PlayMonster UK will remain …
Read More »Interplay UK welcomes swathe of new hires as it gears for continued growth and success
Interplay UK has detailed a swathe of new hires and a promotion across its sales, marketing, finance, and operations departments as the company supports its ongoing strategy to increase marketing activity, competitiveness, and distribution. New recruits include the former Spin Master executive, Mark Murray who has joined as UK sales …
Read More »Interplay UK launches its Peppa Pig Grow & Play range
Interplay UK has launched its new Peppa Pig Grow & Play range, a line that encourages children to plant ‘easy-to-grow’ seeds and nurture their plants, while playing with Peppa Pig characters. The new launch follows on from the success of the firm’s popular My Fairy Garden range. The Peppa Pig …
Read More »Interplay UK moves into new HQ as it continues to invest for significant growth
Interplay UK has relocated to new business premises in High Wycombe, Buckinghamshire in a move that facilitates the company’s strategy to expand with ‘significant investment’ in the business. This investment will take the form of personnel, product developments, and new brand introductions, the company has stated, as it puts itself …
Read More »Interplay UK secures Disney partnership for Frozen II Face Paintoos
Interplay UK has secured a new partnership with Disney to launch a Frozen II licensed addition to its Face Paintoos brand. The product range will launch this month, ahead of the release of Disney’s Frozen II feature film, its much anticipated follow up to the 2013 phenomenon that was Frozen. …
Read More »Sales director Nancy Davies to leave Interplay UK this month
After more than 20 years at the firm, working to build the business across the UK and international markets to its success today, Davies has decided to take on new challenges in her career.
Read More »Adrian Whyles named MD of Interplay UK as PlayMonster details global growth plans
Bob Wann, chief PlayMonster, said: “We have ambitions plans for PlayMonster and are continuing on our path to be one of the top and most innovative companies in the toy industry."
Read More »PlayMonster acquires Interplay UK
The Wisconsin-based PlayMonster has now acquired Interplay’s operations and full brand portfolio in an opportunity to ‘build on the natural fit between the two companies and create synergy through complementary brands.’
Read More »