Tag Archives: Instagram

The current direct-to-consumer surge ‘must be taken seriously,’ warn indie toy sellers

The direct to consumer trend is one that ‘needs to be taken more seriously’ by the UK’s independent retailer network, toy shop owners have warned, as consumers and manufacturers have grown increasingly comfortable with bypassing the middleman. A movement that has been bubbling away for the past few years through …

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Epoch Making Toys launches its Aquabeads CreateChristmas campaign across the UK

Epoch Making Toys Ltd has launched its new, festive Aquabeads CreateChristmas campaign across the UK, a seasonal initiative that aims to celebrate the power of creativity and family traditions during the holidays. To bring the campaign to life, Aquabeads has turned to a group of high-profile Instagram parent creators, tasking …

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Epoch Making Toys launches The Gift of Family Sylvanian Families influencer campaign

Epoch Making Toys is celebrating the importance of family throughout these turbulent times with the launch of its The Gift of Family Sylvanian Families influencer campaign. Through the campaign, the toy firm will work with celebrity and high-profile Instagram creators to promote its seasonal sets and family collection. Building UGC …

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TOMY and Drumond Park launches A-lister social media influencer campaign for Articulate FAME

TOMY has partnered with the children’s media agency, KidsKnowBest to launch a dedicated influencer campaign around the popular Drumond Park title, Articulate FAME in a move to encourage sales throughout what the company now tips to be a sell-out festive season for the game. The celebrity themed version of the …

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Fisher-Price throws open the doors to its virtual museum celebrating 90 years of the pre-school brand

Mattel’s baby and infant pre-school brand, Fisher-Price, is throwing open the virtual doors of its new Fisher-Price Toy Museum, a digital experience showcasing the brand’s 90 years history in creating some of the world’s most iconic products. The specially curated showcase has been dubbed ‘the ultimate trip down memory lane’ …

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Epoch marks company first as it taps Instagram influencers for Sylvanian Families campaign

Epoch Making Toys has launched a new Instagram partnership campaign that focuses on the creative storytelling of its popular Sylvanian Families brand, in a move to introduce a new generation of parents and children to the range. For the first time in its history, the company is working with creators …

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Vivid shifts focus from traditional TV advertising with new social campaigns spanning Instagram, TikTok and YouTube

Vivid is shifting its focus from traditional kids’ TV advertising to include parent targeted campaigns on social media platforms including Facebook, Instagram, and a new TikTok campaign devised in partnership with KidsKnowBest and Norton PR. The new focus will support its growing range of titles within its games portfolio, spanning …

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Uno launches major social media campaign across TikTok and Instagram

Are you a Sore Loser, a Dodgy Dealer, a Victory Dancer, or do you simply make up your own rules to suit your game? Whichever it is, Uno is celebrating the ‘four different types of player personalities’ through the launch of a new digital campaign. The campaign – titles #unowhoyouare …

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