Tag Archives: Innovation First

Hexbug builds Junkbots “metaverse” with toys, YouTube series, and Roblox story game

The award winning toy company Hexbug has launched a new project that merges toys with entertainment technology through a new eight part digital series and game on the Roblox platform based on its Junkbots brand. Developed in partnership with the multimedia company Wind Sun Sky Entertainment, Junkbots aims to ‘converge …

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Squishmallows sees “phenomenal sales” following ITV’s This Morning appearance

The popularity of the new collectable craze, Squishmallows, was cemented, according to the product’s UK distributor Innovation First, when the squishy toy line made its appearance on ITV’s This Morning and the show’s Best Toys for Christmas Gift Guide. The toy’s appearance helped to compound a “phenomenal year” of sales …

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Strong UK sales for Squishmallows could see range “replicate US success”

Early sales figures reported by retailers suggest that the collectable line Squishmallows collection could be on track to replicate its US success of selling over 20 million in its first year. That’s according to Innovation First, the team known for Hexbug, and the exclusive distributor for the product line here …

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