ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The toy and crafts manufacturer, Sequin Art has appointed Gemma Asplen and John Sutton as its two new directors. Asplen has been promoted from the position of general manager, while Sutton was previously its head of sales. The pair will now lead the team to drive its growth over the …
Read More »Pre-school series True and the Rainbow Kingdom eyes toys and games amid new licensing plans with bRAND-WARD
The children’s entertainment unit, Guru Studio, has tapped bRAND-WARD as its exclusive licensing agent for the hit pre-school series, True and the Rainbow Kingdom. Under the new deal, bRAND-WARD will represent the property across the UK and Ireland as it looks to build a licensing programme spanning toys and games, …
Read More »Toying with reality: What new VR and AR experiences means for the industry
"It's now time for the industry to ride the MR experiential wave."
Read More »Aardwark Swift: Is the toy industry boardroom still stuck in the pink and blue?
Aardvark Swift's Joseph Relton and Chris Mellor spoke to GoldieBlox's Debbie Sterling about her experience as a woman in the toy industry trying to shake things up, and to ask if the toy industry boardroom is still stuck in the pink and blue.
Read More »International Sales Director
Top of the Toys: Do top toy lists hurt the industry?
Dr. Amanda Gummer of Fundamentally Children, assesses whether or not top toy lists are really beneficial to the industry.
Read More »Business guidance: The power of mentorship
Founder and CEO of KidSmart Deb De Sherbinin talks us through the importance of mentorship in toy firms.
Read More »Key Account Manager
Content merger: Taking advantage of brand convergence
Rob Corney of Bulldog Licensing examines how far convergence is affecting the toy industry.
Read More »BTHA Briefing: Tackling modern slavery, toy safety and Toy Fair 2018
BTHA's Rebecca Deeming gives us the lowdown on the latest issues facing the toy industry.
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