Tag Archives: infotoynews-online-biz

The children’s entertainment unit, Guru Studio, has tapped bRAND-WARD as its exclusive licensing agent for the hit pre-school series, True and the Rainbow Kingdom. Under the new deal, bRAND-WARD will represent the property across the UK and Ireland as it looks to build a licensing programme spanning toys and games, …

"It's now time for the industry to ride the MR experiential wave."

Aardvark Swift's Joseph Relton and Chris Mellor spoke to GoldieBlox's Debbie Sterling about her experience as a woman in the toy industry trying to shake things up, and to ask if the toy industry boardroom is still stuck in the pink and blue.

Dr. Amanda Gummer of Fundamentally Children, assesses whether or not top toy lists are really beneficial to the industry.

Founder and CEO of KidSmart Deb De Sherbinin talks us through the importance of mentorship in toy firms.

Rob Corney of Bulldog Licensing examines how far convergence is affecting the toy industry.

BTHA's Rebecca Deeming gives us the lowdown on the latest issues facing the toy industry.

As counterfeit toy sales increase, Rachel Jones, CEO and founder of online brand protection firm SnapDragon explains how to identify and put a stop to fakes.