ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
"It's now time for the industry to ride the MR experiential wave."
Read More »Toying with reality: What new VR and AR experiences means for the industry
Aardwark Swift: Is the toy industry boardroom still stuck in the pink and blue?
Aardvark Swift's Joseph Relton and Chris Mellor spoke to GoldieBlox's Debbie Sterling about her experience as a woman in the toy industry trying to shake things up, and to ask if the toy industry boardroom is still stuck in the pink and blue.
Read More »International Sales Director
Top of the Toys: Do top toy lists hurt the industry?
Dr. Amanda Gummer of Fundamentally Children, assesses whether or not top toy lists are really beneficial to the industry.
Read More »Business guidance: The power of mentorship
Founder and CEO of KidSmart Deb De Sherbinin talks us through the importance of mentorship in toy firms.
Read More »Key Account Manager
Content merger: Taking advantage of brand convergence
Rob Corney of Bulldog Licensing examines how far convergence is affecting the toy industry.
Read More »BTHA Briefing: Tackling modern slavery, toy safety and Toy Fair 2018
BTHA's Rebecca Deeming gives us the lowdown on the latest issues facing the toy industry.
Read More »Counter strike: Spotting the fakes and bringing them to justice
As counterfeit toy sales increase, Rachel Jones, CEO and founder of online brand protection firm SnapDragon explains how to identify and put a stop to fakes.
Read More »What to consider in a world of retailtainment
Timo Olkkola, CCO and co-founder of Flowhaven, takes a look at how combining entertainment with retail can heighten a brand’s value and encourage consumers to return.
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