Tag Archives: Influencer Marketing

Influencing shopping habits and purchasing decisions is the core of what retail marketing is all about. Over the last few years, there has been more focus on the role of influencers within marketing strategies.  Whether that be through unboxing videos, reviews or boosted brand visibility across social platforms; the influencer …

As part of the investigation, the CMA has written to a range of celebrities and social media influencers to gain further insight into the inner workings that goes on behind the posts.