Following the success of its Playtime, Bath-time, Bedtime range which launched in July, In the Night Garden now stands as the fifth largest pre-school license in NPD (YTD October 2018) across all toys.
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The In the Night Garden plush collection is undergoing a refresh that will see them take on larger eyes, bolder colours and softer fabrics to provide comfort at bed time.
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More than 200,000 kids' will engage with the show's characters and themes through a series of planned activities devised to create 'magical memories'.
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