Tag Archives: IMG

24 Hours of Le Mans eyes toys, games, and collectables ahead of 2023 Centenary

The world’s oldest active sports car endurance race, 24 Hours of Le Mans is eyeing a new move into the toys, games, and collectables space as the prestigious annual event nears its 100th anniversary in 2023. Under the renewal of its longstanding licensing representation agreement with IMG, the brand owner, …

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Jazwares extends Epic Games partnership for new Fortnite figures, play-sets and vehicles through to 2025

Jazwares has signed a new licensing partnership with Epic Games, extending the toy company’s current Fortnite deal through to 2025 and expanding upon its range of toys and collectables. The deal, brokered by licensing agency IMG, will start from January 2022 and will see Jazwares become the exclusive toy partner …

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Video game title Rocket League is the latest franchise to eye a move into the toys and collectables space

The global licensing agency, IMG is targeting toys and collectables as part of its major plans to develop an encompassing licensing programme for the smash hit video game title, Rocket League. Announced this week, the firm has been appointed as the exclusive global licensing representative for the video game franchise …

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