ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
To celebrate its 10th year, Dubai Miracle Garden – the world’s largest natural flower garden – is unveiling a new attraction aimed at kids and kids-at-heart. An all-new Smurfs Village will be a feature of the winter season, where the world of the beloved blue creatures will be displayed as landscape …
Read More »Hasbro taps Gabrielle Sims to head up softlines for its UK consumer products business
The well respected licensing executive, Gabrielle Sims is joining Hasbro’s UK licensed consumer products team as its new head of softlines business. She will bring her wealth of industry experience to the new role, garnered from her more than 15 years across some of the biggest agencies. Sims joins the …
Read More »24 Hours of Le Mans eyes toys, games, and collectables ahead of 2023 Centenary
The world’s oldest active sports car endurance race, 24 Hours of Le Mans is eyeing a new move into the toys, games, and collectables space as the prestigious annual event nears its 100th anniversary in 2023. Under the renewal of its longstanding licensing representation agreement with IMG, the brand owner, …
Read More »Jazwares extends Epic Games partnership for new Fortnite figures, play-sets and vehicles through to 2025
Jazwares has signed a new licensing partnership with Epic Games, extending the toy company’s current Fortnite deal through to 2025 and expanding upon its range of toys and collectables. The deal, brokered by licensing agency IMG, will start from January 2022 and will see Jazwares become the exclusive toy partner …
Read More »Video game title Rocket League is the latest franchise to eye a move into the toys and collectables space
The global licensing agency, IMG is targeting toys and collectables as part of its major plans to develop an encompassing licensing programme for the smash hit video game title, Rocket League. Announced this week, the firm has been appointed as the exclusive global licensing representative for the video game franchise …
Read More »Epic Games, IMG and Panini partner for Fortnite Trading Cards global launch
Over the next few weeks, fans will be able to collect and swap cards based on characters, loading screens and weapons from the hit Battle Royale game.
Read More »Moose Toys to launch Fortnite Battle Royale mini collectables and building sets
In partnership with Epic Games and through a deal brokered by the IP’s licensing agency, IMG, Moose will be the global partner for collection of three-inch figures, starting with a new line launching this autumn.
Read More »Fortnite toy partner Jazwares calls video game ‘a global movement’
The toy company has partnered with Epic Games to develop a new Fortnite branded collection that will feature true to game figures, Domez, loot boxes, play sets, environments, game-replica weapons and tools, plush vehicles and more.
Read More »Funko signs with Epic Games for first Fortnite toys and collectables
In a deal brokered by the licensing agency, IMG, the new Fortnite branded collection will feature more than ten different product lines including Funko Pop figures, 5 Star figures, Pint Size Heroes, Vynl, keychains, POP apparel and more.
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