Tag Archives: IMG

Dubai Miracle Garden partners with The Smurfs to bring their enchanting village to the UAE

To celebrate its 10th year, Dubai Miracle Garden – the world’s largest natural flower garden – is unveiling a new attraction aimed at kids and kids-at-heart. An all-new Smurfs Village will be a feature of the winter season, where the world of the beloved blue creatures will be displayed as landscape …

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Hasbro taps Gabrielle Sims to head up softlines for its UK consumer products business

The well respected licensing executive, Gabrielle Sims is joining Hasbro’s UK licensed consumer products team as its new head of softlines business. She will bring her wealth of industry experience to the new role, garnered from her more than 15 years across some of the biggest agencies. Sims joins the …

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24 Hours of Le Mans eyes toys, games, and collectables ahead of 2023 Centenary

The world’s oldest active sports car endurance race, 24 Hours of Le Mans is eyeing a new move into the toys, games, and collectables space as the prestigious annual event nears its 100th anniversary in 2023. Under the renewal of its longstanding licensing representation agreement with IMG, the brand owner, …

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Jazwares extends Epic Games partnership for new Fortnite figures, play-sets and vehicles through to 2025

Jazwares has signed a new licensing partnership with Epic Games, extending the toy company’s current Fortnite deal through to 2025 and expanding upon its range of toys and collectables. The deal, brokered by licensing agency IMG, will start from January 2022 and will see Jazwares become the exclusive toy partner …

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Video game title Rocket League is the latest franchise to eye a move into the toys and collectables space

The global licensing agency, IMG is targeting toys and collectables as part of its major plans to develop an encompassing licensing programme for the smash hit video game title, Rocket League. Announced this week, the firm has been appointed as the exclusive global licensing representative for the video game franchise …

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