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Tag Archives: IMC Toys

IMC Toys goes TikTok famous as VIP Pets campaign ‘smashes projected targets’ to hit 5.7 million views

IMC Toys has seen its first TikTok campaign developed to raise awareness of its new VIP Pets range go viral, smashing all of the projected targets set out ahead of its launch earlier this month. The campaign delivered ten times the estimated views, amassing over 5.7 million. In addition, the …

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IMC Toys strikes new partnership with Nickelodeon for Cry Babies Magic Tears

IMC Toys has detailed a new collaboration with Nickelodeon that will see the broadcast of a series of Cry Babies Magic Tears content on Nick Jr. The partnership – brokered by Generation Entertainment – will feature linear content and a digital hub on Nick Jr. scheduled to go live from …

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IMC Toys launches its new collectable pet range VIP Pets

IMC Toys has launched VIP Pets, the company’s new range of pet-themed collectables aimed at children aged five years and upwards. The new range taps into the appeal of pet characters and both the current surprise and creative hair styling trends. The fashionable pet-dolls share a passion for hair with …

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IMC Toys confident that Bloopies Shellies will be “an absolute success” in 2020

IMC Toys is confident that its newest launch – a range of mermaid collectables called Shellies – will be nothing short of “an absolute success” for 2020. The miniature mermaid collectables were revealed at London Toy Fair in January where they reportedly received ‘a great response from customers’. Following on …

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IMC Toys welcomes Sue Barratt to country manager role as it prepares for major product push

The toy industry expert, Sue Barratt, has joined IMC Toys as the company’s new country manager for the UK market, bringing with her over 30 years’ of experience to the role. With the appointment, IMC Toys is continuing to strengthen its UK team to gear up for multiple product launches …

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