Tag Archives: IMC Toys

TOYMASTER PREVEW: IMC Toys

IMC Toys’ own IP ranges, including Cry Babies, Cry Babies Magic Tears and Bloopies, will be a major focus during the Toymaster May Show, alongside newly developed IPs such as Bubiloons and Peek-A-Pets. Stand-out hero items are the BFF Cry Babies collectible fashion dolls. A category first for the UK …

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Cry Babies Magic Tears launches on Netflix

Fans of Cry Babies Magic Tears now have even more options to follow their favourite characters’ adventures as IMC Toys has secured a global deal with the world’s leading entertainment streaming service, Netflix. Full episodes of the popular animated series will be available to stream in homes in 24 languages and over 190 countries where …

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IMC Toys signs Retail Monster for Cry Babies Magic Tears UK licensing programme

Leading toy company IMC Toys has signed Retail Monster as its licensing agent and launched a licensing programme for Cry Babies Magic Tears in the UK. The new partnership is testament to the performance of the Cry Babies Magic Tears brand in the UK, which has seen phenomenal growth and …

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IMC Toys boosts UK sales team 

Leading toy company IMC Toys has promoted Lisa Cox to UK Sales Manager and appointed Kieran Smith as National Account Manager. The boost to the UK team reflects the company’s success over the last 18 months, and its ambitious growth plans for the future. The appointments expand the IMC Toys …

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IMC Toys hails launch of new content and e-commerce platform ‘a monumental moment’ for the firm

IMC Toys has billed the launch of a new platform that combines content with e-commerce by suggesting products based on videos being watched and driving viewers directly to retailers as a “monumental moment” for the international toy firm. Through its Kitoon OTT (Over-The-Top) platform, IMC Toys has become the first …

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IMC Toys extends content partnership with Nickelodeon for second year

IMC Toys has extended its content partnership with Nickelodeon for the second year, following the success of its 2020 Cry Babies Magic Tears collaboration. Launched in September last year, the Nickelodeon partnership includes the broadcasting of Cry Babies Magic Tears commercial short form episodes, linear content and a digital hub …

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Stateside | IMC Toys and VIP Pets partner with children’s charity Hair We Share

IMC Toys and its VIP Pets collectable brand has partnered with the New York-based charity, Hair We Share for a series of donations that will provide hairpieces to children suffering from medical hair loss. To mark the start of the partnership, a donation of 15 hairpieces is being made through …

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IMC Toys’ VIP Pets Mini Fans makes catwalk debut at Mini Mode: Global Kids Fashion Week

IMC Toys watched its new collectable doll range, VIP Pets Mini Fans, makes its debut on the catwalk over the weekend as the fashion-focused toys took part in the Mini Mode: Global Kids Fashion Week’s first virtual runway show. Hot on the heels of the successful UK launch of the …

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IMC Toys’ VIP Pets partners with Mini Mode for virtual runway event

IMC Toys is partnering with Mini Mode: Global Kids Fashion Week in a new collaboration for its popular collectable doll range, VIP Pets. Following the successful UK launch of the range of fashionable pet-themed dolls, the newest VIP Pets Mini Fans will make their debut on Mini Mode’s virtual runway …

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IMC Toys goes TikTok famous as VIP Pets campaign ‘smashes projected targets’ to hit 5.7 million views

IMC Toys has seen its first TikTok campaign developed to raise awareness of its new VIP Pets range go viral, smashing all of the projected targets set out ahead of its launch earlier this month. The campaign delivered ten times the estimated views, amassing over 5.7 million. In addition, the …

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