Tag Archives: Ikea

IKEA underlines commitment to child’s play as it joins The Toy Association

The Swedish retailer, IKEA, has highlighted its commitment to the toy space by joining the Toy Association a its newest member. The international brand is now among around 1,000 manufacturers, distributors, and retailers that make up the organisation’s membership. Work has been ongoing between the US toy industry body, the …

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LEGO and IKEA’s long awaited collaboration ‘devises new way for creative play in the home’

The fruits of a collaboration between IKEA and The LEGO Group have finally been unveiled, as the two brands join forces to launch BYGGLEK, a new storage system featuring LEGO studs and a special LEGO brick set. The collection will be sold in IKEA stores and online from October 1st …

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IKEA and Barnardo’s partner for Toy Stor-age points initiative

Swedish retailer, IKEA has formed an alliance with the UK children’s charity, Barnardos to encourage kids and families to donate their old and unused toys to those in need. Results of a recent survey carried out by the retailer reveal that British children play with only ten per cent of …

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