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Tonies has gifted a number of Toniebox storytelling audio devices to the Life-changing Libraries project, launched by the Waterstones Children’s Laureate, Cressida Cowell MBE, the author-illustrator of the How to Train Your Dragon series. Life-changing Libraries is set to showcase the transformative impact that a well-resourced primary school library has …
Read More »AR Discs brings Universal DreamWorks characters into the collectable augmented reality market
Augmented Reality has found its way into the hobbies and collectables market, thanks to an innovative new partnership between Universal DreamWorks and the tech toy developer, AR Discs. Characters from the hit film franchises such as Shrek, Trolls, How to Train Your Dragon, Kung Fu Panda, and more are among …
Read More »DreamWorks sees How to Train Your Dragon franchise soar as new Spin Master toys land
With a new home video release and the latest Hatching Toothless Interactive Baby Dragon from Spin Master launched to UK retail, DreamWorks Animation is currently watching the How to Train Your Dragon franchise soar. Coupled with a raft of several high-profile content and product extensions ahead of Christmas, the How …
Read More »Spin Master: “How to Train Your Dragon has been a phenomenally successful franchise for us”
The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …
Read More »Action toys surge 195.5 per cent for Spin Master but Q1 sales still suffer decline
Spin Master has seen a surge in sales growth of its boys action and high tech construction category by 195.5 per cent, thanks to franchises such as How to Train Your Dragon, Monster Jam and the relaunch of Bakugan. The segment ended its Q1 trading period at $49.4 million, while …
Read More »How To Train Your Dragon fuels fire for Spin Master amid mixed 2018 financial results
Spin Master's boys' action segment grew 57.8 per cent with thanks to the DreamWorks movie franchise, but it was a mixed bag of 2018 financials for the toymaker this time around.
Read More »Spin Master hits upon “most innovative toy line yet” with How To Train Your Dragon: The Hidden World
The line was unveiled for the first time at London Toy Fair earlier this month, landing before the latest instalment in the film franchise hits screens this weekend.
Read More »Universal details “ambitious plans for plush aisles” with Posh Paws and Rainbow Designs
Despicable Me, Sing, Trolls, Kung Fu Panda and more will be key properties in plush for to market leading firms this year and beyond.
Read More »Universal details global partners and products for How to Train Your Dragon: The Hidden World
The latest instalment of the DreamWorks Animation animated adventure franchise is set for global release in 2019.
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