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Tag Archives: How To Train Your Dragon

AR Discs brings Universal DreamWorks characters into the collectable augmented reality market

Augmented Reality has found its way into the hobbies and collectables market, thanks to an innovative new partnership between Universal DreamWorks and the tech toy developer, AR Discs. Characters from the hit film franchises such as Shrek, Trolls, How to Train Your Dragon, Kung Fu Panda, and more are among …

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DreamWorks sees How to Train Your Dragon franchise soar as new Spin Master toys land

With a new home video release and the latest Hatching Toothless Interactive Baby Dragon from Spin Master launched to UK retail, DreamWorks Animation is currently watching the How to Train Your Dragon franchise soar. Coupled with a raft of several high-profile content and product extensions ahead of Christmas, the How …

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Spin Master: “How to Train Your Dragon has been a phenomenally successful franchise for us”

The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …

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Action toys surge 195.5 per cent for Spin Master but Q1 sales still suffer decline

Spin Master has seen a surge in sales growth of its boys action and high tech construction  category by 195.5 per cent, thanks to franchises such as How to Train Your Dragon, Monster Jam and the relaunch of Bakugan. The segment ended its Q1 trading period at $49.4 million, while …

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