Tag Archives: How To Train Your Dragon

Augmented Reality has found its way into the hobbies and collectables market, thanks to an innovative new partnership between Universal DreamWorks and the tech toy developer, AR Discs. Characters from the hit film franchises such as Shrek, Trolls, How to Train Your Dragon, Kung Fu Panda, and more are among …

With a new home video release and the latest Hatching Toothless Interactive Baby Dragon from Spin Master launched to UK retail, DreamWorks Animation is currently watching the How to Train Your Dragon franchise soar. Coupled with a raft of several high-profile content and product extensions ahead of Christmas, the How …

The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …

Spin Master has seen a surge in sales growth of its boys action and high tech construction  category by 195.5 per cent, thanks to franchises such as How to Train Your Dragon, Monster Jam and the relaunch of Bakugan. The segment ended its Q1 trading period at $49.4 million, while …

Spin Master's boys' action segment grew 57.8 per cent with thanks to the DreamWorks movie franchise, but it was a mixed bag of 2018 financials for the toymaker this time around.

The line was unveiled for the first time at London Toy Fair earlier this month, landing before the latest instalment in the film franchise hits screens this weekend.

Despicable Me, Sing, Trolls, Kung Fu Panda and more will be key properties in plush for to market leading firms this year and beyond.

The latest instalment of the DreamWorks Animation animated adventure franchise is set for global release in 2019.