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Tag Archives: Hot Wheels

Hot Wheels commemorates era of classic rock with Led Zeppelin line-up

Hot Wheels is celebrating the era of classic rock with the release of a series die-cast toy vans inspired by the artwork of some of Led Zeppelin’s most iconic albums. The five-vehicle collection is described by Mattel as a “New Hot Wheels Premium series for 2020, in commemoration of the …

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Mattel champions ‘boundary pushing toy lines’ for 12 TOTY nominations

Having received no fewer than 12 finalist nominations in the Toy Association’s 2020 Toy of the Year Awards, Mattel has put its 2019 success down to ‘pushing boundaries with the experiences it brings to the market.’ Barbie, Fisher-Price, Hot Wheels and Jurassic World have been named among the Mattel brands …

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Aldi opens own online toy shop ahead of shoppers’ big Christmas spend

Aldi has opened its own online toy shop ahead of the major Christmas shopping season, offering online shoppers a dedicated portal to the retailer’s toy range. The digital destination is offering products from across its collection, including traditional wooden toys, ride ons, a whole host of games, as well as …

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Mattel’s Hot Wheels Infinite Loop mobile game will draw older fans back to the brand

Mattel’s digital arm is looking to tap into the collectors market with the launch of its first over 16s mobile title, Hot Wheels Infinite Loop, a game that – hopes the firm – will draw nostalgic fans back to the physical toy range. Mattel Creative has spent the past 18 …

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Hot Wheels and Barbie still lead Mattel’s Q2 growth as pre-school sees decline

Mattel might still be losing money, but things are looking far from over for the California-based toymaker who recently painted an optimistic picture with for its multi-year turnaround plans with its latest second quarter results. Net sales increased 2 per cent to $860.1 million compared to the $840.7 million in …

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Hot Wheels live show to crash into Europe in 2020

Mattel’s Hot Wheels brand is landing in Europe with a touring live show that will bring full-sized Monster Trucks that perform all manner of stunts to the UK, Poland and Denmark next year. The European leg of the tour follows the brand’s live show launch in the US earlier this …

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Hot Wheels teams with football freestylers F2 for slate of head to head challenges

The worlds of football and Hot Wheels collide as Mattel’s popular racing car franchise partners Youtube’s F2 Freestylers to kick off a slate of head to head challenges. The partnership launches with a hero challenge video that will live on F2’s popular channel, which has over 10 million subscribers. The …

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Mattel blends physical and digital play with Hot Wheels id launch

Mattel has launched its Hot Wheels brand into the new digital era, blending physical and digital play with its Hot Wheels id, a mixed play experience for fans of the popular franchise. Featuring a smart Race Portal, Smart Track and digital hub, Hot Wheels id allows users to build a …

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Hot Wheels’ construction toy meets video game TechMods is on Indiegogo now

Mattel has turned its attention to the crowdfunding platform, Indiegogo to launch its new connected play offering, Hot Wheels TechMods Accelo GT. The latest in the firm’s endeavours to capture the connected play audience, the concept, launched under the Hot Wheels banner is recognised as the first buildable RC car …

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Mattel to launch interactive family entertainment centres worldwide

Mattel has detailed it plans to create a global network of family entertainment centres featuring Barbie and Hot Wheels by 2020. The centres, which will begin to pop up worldwide next year, will feature immersive, hands-on play and entertainment experiences with the aim of bringing Mattel’s popular brands to life …

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