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Tag Archives: Hot Wheels

Mattel sees Q3 success as locked-down families drive Barbie and Hot Wheels spend

Mattel has seen its biggest increase in quarterly sales in a decade, fueled by a surge in Barbie and Hot Wheels toys bought by parents and families throughout a period of at home play driven by the global lockdown, the toy maker revealed in its latest earnings report. Net sales …

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Licensing nostalgia: Why Mattel is looking to the allure of yesteryear in 2020 and beyond

Whether it’s in the revival of the Masters of the Universe franchise, the ongoing celebrations for the 75th anniversary of Thomas and Friends, or the new waves that its pre-school brand Fisher-Price is making across markets right now, Mattel is well and truly tapping into the nostalgia trend this year. …

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Mattel’s Hot Wheels reignites partnership with YouTube’s The F2

Hot Wheels has renewed its partnership with the YouTube superstars F2 Freestylers – the hosts of the biggest football YouTube platform in the world – to create a series of head to head challenges that merge football freestyling and the collectable car brand. Mattel first procured the partnership back in …

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Intellivision lines up Mattel, USAopoly, and Sesame Workshop partnerships for its gaming system reboot Amico

Intellivision Entertainment, the video game industry pioneer and team behind the upcoming Intellivision Amico launch, has detailed significant additions to its game portfolio, as well as new licensing partnerships with the likes of Mattel and Sesame Workshop. The latest partnerships were revealed in a virtual press event hosted by Tommy …

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Mattel launches a free online resource for parents and children, Mattel Playroom

Mattel has detailed the launch of the Mattel Playroom, a new, free online resource that features activities and content from across the company’s portfolio of brands, designed to encourage kids to keep playing while handling school closures, social distancing and self isolation measures. American Girl, Barbie, Fisher-Price, Hot Wheels, and …

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Mattel encouraged by ‘progress and momentum’ reflected in Q4 and 2019 results

With $4.5 billion in sales for its Q4 and full year earnings for 2019, Mattel has come out flat on the year prior, beating the expectations of industry and market analysts. For the US toymaker, Q4 revenue declined three per cent to $1.47 billion, reflecting the numerous challenges that the …

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Hot Wheels commemorates era of classic rock with Led Zeppelin line-up

Hot Wheels is celebrating the era of classic rock with the release of a series die-cast toy vans inspired by the artwork of some of Led Zeppelin’s most iconic albums. The five-vehicle collection is described by Mattel as a “New Hot Wheels Premium series for 2020, in commemoration of the …

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Mattel champions ‘boundary pushing toy lines’ for 12 TOTY nominations

Having received no fewer than 12 finalist nominations in the Toy Association’s 2020 Toy of the Year Awards, Mattel has put its 2019 success down to ‘pushing boundaries with the experiences it brings to the market.’ Barbie, Fisher-Price, Hot Wheels and Jurassic World have been named among the Mattel brands …

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Aldi opens own online toy shop ahead of shoppers’ big Christmas spend

Aldi has opened its own online toy shop ahead of the major Christmas shopping season, offering online shoppers a dedicated portal to the retailer’s toy range. The digital destination is offering products from across its collection, including traditional wooden toys, ride ons, a whole host of games, as well as …

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Mattel’s Hot Wheels Infinite Loop mobile game will draw older fans back to the brand

Mattel’s digital arm is looking to tap into the collectors market with the launch of its first over 16s mobile title, Hot Wheels Infinite Loop, a game that – hopes the firm – will draw nostalgic fans back to the physical toy range. Mattel Creative has spent the past 18 …

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