ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Mattel has launched its Hot Wheels brand into the new digital era, blending physical and digital play with its Hot Wheels id, a mixed play experience for fans of the popular franchise. Featuring a smart Race Portal, Smart Track and digital hub, Hot Wheels id allows users to build a …
Read More »Mattel blends physical and digital play with Hot Wheels id launch
