ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The Munich games developer, Wild River Games has partnered with the international toy company Schleich to launch the first video game title for its popular Horse Club franchise. The new title, Horse Club Adventures, will be an open-world game for children aged six to 12, allowing them to explore and …
Read More »The Horse Club Adventures app is Schleich’s latest big brand investment for 2019
The stable door has been opened and now there’s just no slowing Schleich down, it would seem, as the company’s US outfit continues to propel its Horse Club into the modern era with the launch of the brand’s first app, Horse Club Adventure. It’s part of the latest wave of …
Read More »Schleich gallops into The Royal Dublin Horse Show with two-year sponsorship deal
Schleich UK is investing in further support of its Horse Club brand this season, having just secured a two-year sponsorship agreement of Europe’s largest Equestrian event, The Royal Dublin Horse Show. The move follows Schleich’s recent announcement of its first majot TV campaign for the second half of the year, …
Read More »Schleich UK to launch heavyweight marketing campaign for Horse Club
Schleich UK has detailed plans for its first mainstream TV campaign for the rapidly-growing Horse Club brand – a heavyweight campaign that begins this month. It features both traditional TV advertising, VOD, and digital coverage, including You Tube pre-roll. The 30” Horse Club TVC will introduce the Horse Club story …
Read More »Schleich begins expanding product lines for Horse Club and Eldrador Creatures with Spreadshirt
The new deal sees Spreadshirt build on its portfolio of licenses to become distributor for a line of merchandise based on Schleich's branded play worlds Horse Club, Bayala and Eldrador Creatures.
Read More »