Tag Archives: Hexbug

Innovation First International (UK) appoints Alison Ferguson as Marketing Manager

Innovation First International (UK) has appointed Alison Ferguson as its new Marketing Manager. Alison officially joined the company on Monday 4 October and will be responsible for the marketing and PR activity across Innovation First’s three brands – HEXBUG, VEX Robotics and Rack Solutions – with a focus on driving …

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Have a creepy crawly Christmas: HEXBUG launches new additions to popular STEM toy range

Just in time for those festive wish lists, HEXBUG has made an upgrade to its collectable JunkBots range and added a host of new products to its Mobots and Micro Robotics Creatures ranges of creepy-crawly robotic toys. The latest products are: MoBot Speed Shot: RRP £24.99. Age 5+ HEXBUG Wasp: RRP £19.99. Age …

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Hexbug builds Junkbots “metaverse” with toys, YouTube series, and Roblox story game

The award winning toy company Hexbug has launched a new project that merges toys with entertainment technology through a new eight part digital series and game on the Roblox platform based on its Junkbots brand. Developed in partnership with the multimedia company Wind Sun Sky Entertainment, Junkbots aims to ‘converge …

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HEXBUG looks to dial up UK awareness around new launches with Full Volume PR agency

The HEXBUG toy brand is looking to dial up its UK awareness with the appointment of the consumer PR agency, Full Volume to help work on the launch of several new ranges from the firm. The Ancoats agency has been briefed to not only drive the national recognition of HEXBUG’s …

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Hexbug welcomes Gareth Jones as its new UK sales manager

Gareth Jones has joined Hexbug as the firm’s new UK sales manager, bringing with him some 30 years of experience in the toy and gift sector, as Hexbug continues to push forwards it plans to reinvigorate the brand with new product ranges. Prior to his appointment, Jones has most recently …

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Strong UK sales for Squishmallows could see range “replicate US success”

Early sales figures reported by retailers suggest that the collectable line Squishmallows collection could be on track to replicate its US success of selling over 20 million in its first year. That’s according to Innovation First, the team known for Hexbug, and the exclusive distributor for the product line here …

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